Samsung is turning Spider-Man: Brand New Day into a summer-long hunt for sightings with the Spidey Tracker—an interactive experience powered by Samsung Galaxy Z series foldables and Galaxy Watch, launching tomorrow and running across 35 countries worldwide.
For the rest of the summer, Spider-Man won’t just be on the big screen. He’ll be on the map.
Samsung is inviting fans to step into Spider-Man: Brand New Day through a new interactive launch called the Spidey Tracker. which is powered by Samsung Galaxy. The rollout begins tomorrow. and the experience is tied directly to the movie’s release date: Spider-Man: Brand New Day opens exclusively in theaters July 31.
The idea is simple. but the premise feels like a throwback to the thrill of tracking a rumor before it spreads. In the film. Spidey Tracker is developed by Ned Leeds—played by Jacob Batalon—on a Samsung Galaxy device to track Spider-Man’s whereabouts. Now that fictional tool is being brought to life as a custom website for fans.
The Spidey Tracker is designed to push the story beyond theaters. It connects real-world campaign moments with the film. including cast appearances and interviews. live activations. content drops. hidden easter eggs. and fan-submitted sightings. Fans can follow Spider-Man sightings and engage with the story in real time through a shared community experience at SpideyTracker.com and on X at @SpideyTracker.
Samsung says the experience will run in 35 countries worldwide—wide enough for the hunt to feel like a global team project. The summer campaign is structured around what it calls integrated storytelling: moviegoers will see the portability of the Galaxy Z Flip. alongside the multitasking benefits of the Galaxy Z Fold and Galaxy Watch. as Ned Leeds tries to locate the elusive Spider-Man.
The push isn’t only about tech specs. Samsung frames the campaign around staying close—highlighting how even relationships can evolve as life changes. and how its technology helps people stay connected to what matters most. It also positions the effort as celebrating human connection and self-expression. tying the brand’s message to Spider-Man’s “connection to his community.”.
Jeffrey Godsick. Executive Vice President. Global Partnerships at Sony Pictures Entertainment. put it plainly: “Spider-Man has always been a hero defined by his connection to his community. Teaming up with Samsung helped bring that spirit to life both on screen and beyond. integrating the technology people use every day into Spider-Man’s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker. ” he said.
As the movie’s July 31 theater debut approaches, Samsung is urging fans to keep their eyes peeled—Spidey is expected to “pop up” on the map, at live events and venues, and through popular creator videos, all unfolding online and in real-world spaces throughout the summer.
Fans can learn more at SpideyTracker.com and follow updates on X at @SpideyTracker. with Galaxy innovations teased at Samsung.com. Then. when the story finally hits theaters on July 31. the real fun may already have started—somewhere between a sighting. a clue. and whatever Spider-Man leaves behind next.
Samsung Spidey Tracker Spider-Man: Brand New Day Samsung Galaxy Z Flip Samsung Galaxy Z Fold Galaxy Watch Ned Leeds Jacob Batalon Sony Pictures Entertainment SpideyTracker.com @SpideyTracker interactive campaign Spider-Man sightings