Dolly Parton is rolling out a new coffee brand, Cup of Ambition, inspired by “9 to 5” and aimed at people working demanding hours. The initial roasts will debut at Dolly’s Tennessean Travel Stop in Cornersville, Tennessee, on June 24, with nationwide ground an
The first cups of “Cup of Ambition” will pour where Dolly Parton says mornings begin best: with a head full of dreams, a notepad full of ideas, and coffee that “works just as hard.”
Parton is launching her new signature coffee brand for people living that 9-to-5 grind—and she ties it to her Grammy-winning single “9 to 5,” framing the release as a daily push for everyone trying to move forward one hour at a time.
The coffee will arrive first at Dolly’s Tennessean Travel Stop in Cornersville, Tennessee—about 60 miles south of Nashville off Interstate 65 at Exit 22—during the grand opening on June 24. Those attending the opening, or stopping by the travel center, will be among the first to sample the blends.
Cup of Ambition will be offered in light, medium and dark roasts. For people outside Tennessee, the plan is broader but timed: the new blends will be available nationwide in ground and K-Cup offerings “later this year.”
Parton’s message to fans comes with both encouragement and candor. She said in a statement, “I’ve spent a lifetime workin’ 9 to 5, 5 to 9, and every hour in between!. It takes a lot of energy to pursue your passion and navigate each day. ” adding. “That’s why I wanted to make a coffee that works just as hard.”.
She also described her own morning routine. saying. “You know. I begin each morning with a head full of dreams. a notepad full of ideas. and a cup or two of coffee. Whether you’re chasing dreams. tackling that to-do list. or just enjoying a quiet morning at home. I hope it brings a smile with every sip.”.
The coffee brand is only one piece of what’s coming at Dolly’s Tennessean Travel Stop. The destination is described as a roadside spot built around “comfort. care and Tennessee hospitality. ” and it will feature more than shopping and fuel. The grand opening will include a “large-scale celebration” on June 24, followed by a week of celebratory events leading into July 4.
Parton’s “roadside destination” is positioned as a blend of travel comfort and her own cultural influence. including a logo design that incorporates Parton’s silhouette with a nod to traditional truck mud flap designs. While the full layout and detailed design elements have not yet been released. the revamp is expected to include modern amenities. curated dining. and regional retail offerings.
The travel stop’s lineup is set to include fuel stations for both cars and trucks. parking for trucks. and EV charging stations. There will also be a trucker’s lounge, a general store, and a Doggy Parton dog park. On the food side, the public can expect a restaurant and cafe, plus Cup of Ambition Coffee.
Other planned features list out prominently: DLY BBQ, a main stage, Murak, the Tour Bus, a back patio, and upstairs lounge and event space.
Taken together, the timing and staging are clear: Cup of Ambition launches as part of the travel stop’s opening moment, then expands to a wider retail footprint once the initial run has already earned its first fans on the road.
For now, the June 24 date is the key deadline—marking the moment Parton’s coffee brand becomes a real-world morning ritual at a new Tennessee stop built to welcome travelers, trucks, and everyday workers alike.
Dolly Parton Cup of Ambition coffee brand 9 to 5 Dolly’s Tennessean Travel Stop Cornersville Tennessee Interstate 65 Exit 22 light medium dark roasts K-Cup nationwide availability