Allen’s has teamed up with Mountain Dew to launch two new confectionery products – Allen’s x Mountain Dew soda bottle gummies and Allen’s x Mountain Dew chews, now rolling out across major retailers nationwide. The range transforms the soft drink’s signature citrus flavour into gummy and chewy formats designed to deliver what the brands describe as a louder, more playful take on classic lollies. The Soda Bottle Gummies arrive in three flavours: Original Mountain Dew, Blue Razz (Sour Blue Raspberry) and Typhoon (Strawberry Pineapple). The
Chews are available in Original Mountain Dew and Mountain Dew Passionfruit Frenzy, combining tangy soda flavours with sherbet fizz. Nestle head of marketing confectionery Shannon Wright said the partnership aimed to dial up the fun factor for lolly lovers. “Allen’s exists to make lollies more fun, and this collab does exactly that,” Ms Wright said. “We’ve taken Mountain Dew’s cult-fave flavour and turned it into something chewy, zingy and packed with attitude. It’s big flavour, big energy, no chill.” According to data released by market
research group IMARC earlier this year, the Australian confectionary market size reached $US4.1bn (A$5.75bn) in 2025, and is expected to reach $US5.3bn (A$7.4bn) in 2025. “Australians have a deep cultural predisposition towards rich snack foods and desserts, which continues to be a driving force in the confectionery industry,” the report from IMARC states. “Confections like chocolates, sugar confectionery, and gums continue to be well-liked, with consumers frequently linking them to comfort, celebration, and daily indulgence. “This deep-seated inclination creates a consistent and robust demand base,
even in times of economic downturn.” It found “flavour innovation and limited-edition releases are powerful growth drivers in the Australian confectionery market”. “Consumers, particularly younger demographics, actively seek unique and adventurous taste experiences, making bold flavour pairings and global inspirations increasingly popular,” the report read. Despite our affection for a sweet treat, latest figures from the Australian Bureau of Statistics show our consumption of confectionary fell by 3.9 per cent between 2022-2023 and 2023-24, with the average weight per capita down 1.2 grams to 29.2
grams. To mark the launch, Allen’s has partnered with Archibald Prize finalist Sindy Sinn to create limited-edition bespoke Allen’s x Mountain Dew packs, with fans encouraged to follow the brand on Instagram to track the exclusive drops. The limited-edition Allen’s x Mountain Dew 190g range will be available at major retailers from mid-May, with a recommended retail price of $5.
Allen’s, Mountain Dew, soda bottle gummies, Mountain Dew chews, Shannon Wright, Sindy Sinn, confectionery, lollies, Archibald Prize
So Mountain Dew is now candy candy? Next it’ll be beer gummies 😂
I don’t get why they’d “turn soda into gummies” like that doesn’t defeat the point? Also doesn’t gummy stuff taste way different than the actual Dew. Still I probably would try the blue razz one tho.
Wait this says Australia market is 4.1bn in 2025 and expected 5.3bn in 2025… so like did it jump or is the date wrong? Either way people apparently aren’t eating less candy, just smaller portions, so this is probably just marketing.
“No chill”?? But it’s literally gummies?? I saw “Typhoon” and thought it would be like spicy or something lol. Also who cares about Archibald Prize like isn’t that art in Australia not candy stores here? I’m still gonna look for it at Walmart though.