Unframe raises – Unframe, a two-year-old AI startup built to assemble custom business systems, raised a $50 million Series B to bridge the gap between AI experiments and real deployment. The round brings total funding to $100 million, and the company says it crossed $100 milli
For a growing number of companies, the hard part of the generative AI boom hasn’t been buying the tools—it’s been getting them to work inside day-to-day operations.
Unframe is betting it can close that gap with a different kind of product: a library of AI tools that can be assembled into custom systems. tied to a company’s internal data and existing systems. The two-year-old startup said it has raised $50 million in Series B funding, bringing total funds to $100 million. The company also reported crossing $100 million in total contract value within a year—an attempt to show that interest has moved beyond experimentation.
In the middle of that shift from pilots to deployment. Unframe’s chief operating officer. Larissa Schneider. said the central challenge remains “identifying the right use case.” It’s a simple line. but it lands in the messy middle where executives know they want AI—and still struggle to decide what exactly it should do.
Unframe’s approach is built around integration rather than a single packaged model. The startup uses its library of AI tools to assemble custom systems that work with different AI models and can integrate with a company’s internal systems and data. Schneider described real-world use cases across industries. including commercial real estate firms analyzing lease documents. retailers planning promotions. and airlines streamlining crew schedules.
For customers, there’s also a path that starts small. Unframe lets customers test its AI solutions for free, then move to an annual subscription after deployment. Schneider said many customers begin with one project before expanding. That expansion is reflected in what the company calls a 400% net revenue retention rate. defined as how much existing customers have increased their spend over time.
The money supporting that effort comes with recognizable names in European and U.S. tech investing. The Series B was led by Highland Europe, with participation from existing investors Bessemer, Craft, TLV, Third Point, Cerca, and Vintage.
Unframe said its customers span financial services, healthcare, and retail. Among the companies named were Cushman & Wakefield and Avison Young in commercial real estate; cybersecurity company Armis; and Swiss publisher NZZ.
The company will use the new funding to expand its product and the teams around it—customer support and sales—as well as to enter new markets. Unframe has roughly 150 employees. Schneider said it is headquartered in Cupertino, with offices in Tel Aviv and Berlin.
Competition is crowded. especially as executives weigh whether to rely on prebuilt AI services. hire consulting firms. or build in-house systems. Unframe competes with prebuilt AI services and consulting firms like Accenture. and it also faces the alternative many companies consider: developing their own AI systems in-house.
Unframe’s leadership traces its roots to cybersecurity as well as growth-stage product building. Its cofounders include Schneider, CEO Shay Levi, and VP of research and development Adi Azarya. The three are veterans of cybersecurity company Noname, which was acquired by Akamai in 2024 for roughly $450 million.
In support of transparency, Unframe also shared that the pitch deck used to raise the $50 million Series B has slides redacted so the deck can be shared publicly.
Unframe Series B generative AI AI deployment AI tools contract value net revenue retention Highland Europe Bessemer Craft TLV Third Point Cerca Vintage Cupertino Tel Aviv Berlin