U.S. Fans Set Pace for 2026 World Cup Tickets

USMNT group-stage – Ticket demand for the U.S. men’s national team’s three World Cup 2026 group-stage matches is the strongest in the U.S. and Canada of any team, with an average SeatGeek purchase price of $1,453 across June games—pricing that looks like major U.S. sports events.
For the U.S. men’s national team, June won’t just bring group-stage matches—it will bring a flood of ticket demand that looks a lot like the biggest events in American sports.
Across the U.S. and Canada, the USMNT is drawing the strongest ticket demand of any World Cup team for its upcoming three group-stage contests. SeatGeek data shows the average purchase price across the U.S. team’s matches in June is $1,453.
“The U.S. group stage matches are pricing like a major American sports event — equivalent to a World Series or NBA Finals. ” Chris Leyden. Senior Director of Category Marketing at SeatGeek. said. “The U.S. is hosting the World Cup for the first time since 1994. and fans know that seeing their team play in a World Cup on home soil is potentially a once-in-a-lifetime experience.”.
The steepest price comes for the first of those games. Fans have paid, on average, $1,765 on SeatGeek to watch the Americans play Paraguay on June 12 at SoFi Stadium in Los Angeles.
After the USMNT, Brazil and Portugal round out the top three World Cup teams drawing the highest average ticket prices in the U.S. and Canada.
Brazil’s group-stage average sits at $1,316. Cristiano Ronaldo-related demand and star power are shaping Portugal’s numbers, but the U.S. is the market driving both teams’ pull. Leyden pointed to how U.S.-based the Brazil audience is: more than 80% of buyers for Brazil’s group stage matches live in the United States. suggesting the demand is being driven less by inbound international travel and more by domestic fans.
Brazil opens the tournament against Morocco on June 13 at MetLife Stadium, with an average ticket price of $1,434. Leyden said Brazil’s Miami match against Scotland is the most in-demand of the three. “which makes sense given Scotland’s history of traveling support and Miami’s large Brazilian community.” The June 24 matchup against Scotland carries an average ticket price of $1. 672. while the get-in price—the cheapest ticket available—is about $1. 500 on SeatGeek.
Portugal’s story is built around Ronaldo’s farewell. The average ticket price across Portugal’s three matches is $1,237 on SeatGeek. Leyden linked the demand to fans’ desire to see Cristiano Ronaldo play one last time in the world’s biggest soccer tournament. Ronaldo. now 41. is described in the data provided as the world’s highest-paid athlete for the fourth consecutive year. per a Forbes analysis. and this year’s World Cup is expected to be the final major international tournament of his career.
The pricing for Portugal’s first two group games is comparatively lower. SeatGeek data shows the average price for Portugal’s first two matches in Houston—June 17 against DR Congo and June 23 against Uzbekistan—is just shy of $1,000.
Then the numbers jump. Portugal closes its group stage against Colombia on June 27 in Miami. where the average ticket price is $2. 419—the highest price of any match compared with the USMNT and Brazil. Leyden said that spike is likely driven by a combination of Ronaldo’s expected final World Cup group-stage appearance and Miami’s large Portuguese and Colombian communities. The get-in price to see Ronaldo and Colombian star striker James Rodriguez—who recently left Minnesota United FC earlier this month—is around $2. 700.
Put together. the ticket data paints a clear picture of what fans are willing to pay as the tournament comes to American stadiums. The U.S. is leading the charge. and the biggest nights appear to be anchored by first-match anticipation. hometown demand. and the chance to watch players and national stars at what may be their last chance on this stage.
2026 World Cup USMNT tickets SeatGeek ticket demand Brazil tickets Portugal tickets Cristiano Ronaldo SoFi Stadium MetLife Stadium Miami
So like… $1,453 to watch soccer? Wild.
I don’t even get why it’s that expensive. SeatGeek always has the inflated prices and then people act surprised. Guess it’s just cause it’s in LA or whatever.
Wait, aren’t tickets for World Cup usually cheaper? $1,765 for Paraguay sounds like it’s not even group stage, that’s like some playoff game price. Also Paraguay is ranked higher or something right? Idk I saw a headline and assumed it’s because Paraguay’s big.
Honestly this reads like sports ticket scalping is just the new normal. They say it’s like World Series or NBA Finals but it’s still just group games. And $1,316 for Brazil too, that’s crazy. People better start boycotting SeatGeek or whatever, cause it’s not like the team is charging these prices directly.