Donald Trump says he’s heard Amazon may reboot The Apprentice, with Donald Trump Jr. in talks to host.
A potential Amazon reboot of The Apprentice has pulled Donald Trump back into the spotlight, and he says he’s already been hearing about it.
Speaking about the idea, Trump said he was aware the streaming giant is weighing a return for the reality franchise. He did not lay out details, but suggested the conversation around a reboot has reached his ears.
He added that the show was a major success during his time as host, pointing to its long run. Trump also commented that if his son were involved, it would make sense in terms of on-camera presence, saying Donald Trump Jr. “has a little charisma.”
In this context, the mention of a family role is likely to keep the story moving beyond entertainment into politics and media culture. Even without confirmation, it raises questions about how major platforms decide what to bring back and who they involve.
Meanwhile, reports indicate Amazon is in early talks about a reboot and that executives have discussed casting Donald Trump Jr. as the new host. Those discussions, according to the reporting, were still at an early stage, and Amazon had not approached the President’s family.
If the project proceeds, it would likely land on Amazon’s Prime Video service, where Amazon has increasingly focused new and returning titles.
For viewers, the prospect of a refreshed Apprentice format suggests a familiar premise could be reintroduced with a new face at the center. The franchise’s original setup, built around business-style challenges and competitive bidding for a job, remains a strong template.
The story also fits into a wider pattern of entertainment activity involving the Trump family and Amazon. Misryoum has reported that Amazon MGM Studios distributed a documentary titled Melania, and that Amazon and the White House were involved in a premiere event related to the film.
As Trump weighs in publicly, the real question now is whether the reboot advances from discussion to production. That outcome will determine whether the next chapter of The Apprentice arrives as entertainment for Prime Video or stays only as talk.