Starbucks Bearista – Starbucks is restocking its sold-out Bearista cup with a soccer-themed redesign ahead of the World Cup, but U.S. customers will only be able to buy the cup online. Rewards Reserve members can start shopping June 11, while participating U.S. stores will give aw
By dawn, some Starbucks fans were already waiting.
Starbucks’ latest holiday-era collectible—the Bearista cup—has returned, and this time it’s wearing a soccer-themed cap. The bear-shaped glass, first made a splash when its original version debuted more than six months ago, is now back with a new design meant to nod to the World Cup.
Starbucks says the sports twist draws inspiration from the “global game,” a reference to the tournament that kicks off June 11. That’s also the day the company says the new Bearista cups will become available for purchase—setting up a narrow window for fans to get their hands on the next version.
In a shift from the earlier moment, U.S. customers won’t get the same in-store shopping perk. The new Bearista cups will be sold at participating coffeehouses across Canada, Latin America and the Asia Pacific region, but in the United States the cups will be an online item only.
The company’s messaging frames the rollout as more than merch. A Starbucks press release says the new drinkware “taps into the excitement of the moment and celebrates fans around the world.”
There’s also a separate, store-based giveaway for U.S. customers on June 11. Starbucks says drinks of any size—including brewed coffee and brewed tea—will come with a “free, limited-edition U.S. cup sleeve” at participating Starbucks coffeehouses. The sleeve is red. white and blue. and Starbucks says it celebrates global fandom and the “unifying power of the game. ” with an inspiration drawn from “the captain’s armband.”.
For those focused on the cup itself, Starbucks has spelled out access details tied to its rewards program. Starbucks Rewards Reserve tier members can purchase the new Bearista Cup starting June 11, while supplies last, on the Starbucks Shop.
The timing is the story here: the World Cup begins June 11, the cups go on sale that same day, and U.S. shoppers are directed toward online checkout while a separate sleeve giveaway hits participating stores in person.
Starbucks didn’t present this as a full U.S. restock of the physical cup in stores. Instead, the rollout draws a line between regions—where participating coffeehouses will sell the cup in Canada, Latin America and parts of Asia Pacific—and the U.S., where customers must go online for the cup itself.
With supplies tied to that June 11 drop. fans who missed the earlier original version are likely watching the Starbucks Shop closely. Whether the new design becomes the next fast-sell collectible will depend on whether the company can keep inventory steady once the tournament’s kickoff turns attention into demand.
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