A Barron Trump-backed beverage brand called Sollos has launched its first product: a Pineapple + Coconut flavor sold in 12-packs for $39, with each can listing 120 mg of natural caffeine and 50 calories. The company says it was created by a group of close frie
The first Sollos cans are already on sale in South Florida, and the price is set for shoppers who want a premium energy drink straight out of a sunshine-state pitch.
The Barron Trump-backed beverage company has officially launched its first product, according to its website. The brand describes itself as “built around the Florida lifestyle. ” created by a group of “close friends ages 19-23 who grew up living in South Florida.” Barron Trump—the youngest son of President Donald Trump—is listed on the company’s site as a founding partner and director.
Sollos is debuting with one flavor: Pineapple + Coconut. The company calls it “flawless. ” and the drink is available for purchase on its website and at select retailers throughout South Florida. A 12-pack costs $39, and the product listing says the drink includes Brazilian yerba mate alongside organic pineapple and coconut flavors.
The sweetening lineup is also part of the pitch. The listing says the drink is sweetened with organic cane sugar, organic raw honey, and organic monk fruit extract. Each can contains 120 mg of natural caffeine and 50 calories.
The company frames the beverage as a day-long companion built around a familiar Florida rhythm. “SOLLOS is designed revolving around the cycle of the sun. making it a versatile drink you can enjoy throughout the day. ” the website says. It adds that the drink can serve as “a crisp. refreshing start” in the morning. “an afternoon pick me up. ” and “even as a clean nighttime mixer.”.
Sollos says its origin story began in a cabana, guided by a simple goal: “Create a beverage that actually complements life in the Sunshine State.”
For now, there is no clarity on expansion beyond the current launch. It is unclear at the moment if or when the company will introduce new flavors.
The debut also lands with a prominent personal connection attached to the brand. Barron Trump is President Donald Trump’s fifth and youngest child, and his only child with First Lady Melania Trump. He was born in 2006 and is currently a student at New York University.
Melania Trump, for her part, offered a rare glimpse into her role as a mother and daughter—sharing insight about Barron and her motherhood—though she did not address the product launch itself.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
Sollos Barron Trump energy drink Pineapple + Coconut yerba mate Florida lifestyle natural caffeine organic cane sugar raw honey monk fruit extract South Florida retailers