Sam’s Club opens its first new rebranded store. See the new look

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Sam’s Club is unveiling a new logo and slogan. And the company is showing off the rebrand with the opening of the company’s fifth location in the greater Nashville area.

The nearly 170,000-square-foot-club, located in Lebanon, Tennessee, opened its doors on Thursday, July 30. Rebrand updates include a new logo, a new slogan and a new, “modern visual look” throughout the store, Sam’s Club told USA TODAY.

This marks the company’s second store with updated branding. The first preexisting store to debut the new rebrand is located in Springdale, Arkansas, and held a grand re-opening back in October 2025. The store in Lebanon is the first new store to feature the rebrand.

Here’s a sneak peek at what customers can expect to see.

What’s different about the new rebranded Sam’s Club location?

The Lebanon store has the new logo and new slogan “Come Join Us” and some other unique offerings.

There is a new, connected health care experience, which marries the pharmacy, optical and hearing centers into one suite. This will make it easier for customers to address multiple health care needs in one visit, Sam’s Club said.

The Optical Center also has a more modern feel and carries more than 240 designer and luxury frames from brands like Ray-Ban, Gucci, Oakley, Tom Ford and Kate Spade.

There’s also a full-service floral department.

“The space is designed so members can watch associates create custom floral arrangements, bringing a little theater to the shopping experience while giving associates more time to focus on personalized service,” the company wrote.

The company said in a news release that the Lebanon store will include:

An outdoor cafe.
Products from local businesses.
An expanded fresh department with product islands that are one-third larger than the ones in standard Sam’s Club locations. These islands include more meat, seafood, deli and prepared foods options. One of the islands features sushi, allowing customers to watch trained chefs prepare sushi.

“That visibility creates excitement and reinforces the freshness and quality of the product,” Sam’s Club said about the new sushi island.

When will I see the rebrand at my local Sam’s Club?

Not all Sam’s Club stores will be rebranded immediately. The logo, slogan and modern rebrand is expected to be rolled out to all new stores and remodeled stores over time.