Enhanced Games’ – A world record from Ryan lands Enhanced Games back in the spotlight—this time not just for “clean” branding, but for the company selling PEDs and pitching a future where drug use could be separated from traditional doping stigma.
When Ryan stepped out into the bright glare of Friday’s media availability, he didn’t talk like someone finished with the debate. He talked like he was still negotiating the terms.
“Now I’m being taught how to do it the right way,” Ryan said. “And I’m being paid to do it.”
The numbers matter, but the language matters more. Ryan hopes Enhanced can create a clear line between events that are truly “clean” and competitions that are transparently juiced. He even pushed for stricter testing at events like the Olympics.
“What we’re doing is completely separate,” Ryan said during Friday’s media availability. “It’s marketing, it’s show business. And it should be separate.”
That separation is the promise. The pitch is simple: athletes want performance help, and aging bodies eventually need help staying competitive. The financial argument—“And I’m being paid to do it”—isn’t a side note. It’s the incentive that makes Enhanced’s case feel compelling from the athletes’ point of view.
But the organization’s business model is where the promises start to fray.
On the products page of the Enhanced website. there’s what appears to be the organization’s spinoff of telehealth company Hims—except this one is built around performance-enhancing drugs. Products listed include copper peptides, sermorelin, and testosterone injections. Also on the menu are GLP-1s, semaglutide, and tadalafil.
Martin, who is open about the mission, frames it as access. “To bring these products to the masses,” he says, and he points to required medical intake forms and regular check-ins with certified company doctors to reduce the risk of mis- or over-use.
That reassurance lands differently when the sport’s history is brought into focus. If Enhanced succeeds—and PEDs become bigger. and more financially attractive—then assuming athletes will always choose responsible use while refusing the temptation to chase an edge is. in practice. wishful thinking. Doping didn’t disappear from “clean” events in the past, and Enhanced’s own structure can’t erase that reality.
There’s also the uncomfortable idea that financial pressure can do the exact opposite of what marketing wants. In more disadvantaged financial situations, athletes might feel they have to prioritize PED use even more, not less.
Under the surface, a different kind of energy is visible in the orbit around Enhanced. The article notes a “MAHA” undertone, linking the project with investors like Thiel and Donald Trump Jr. It also points to Enhanced Games founder Aron D’Souza describing RFK Jr. as “pro–human enhancement.”
Organizers. at least in the information they offered. wouldn’t share specifics on how much of Enhanced’s future depends on product sales to fund prize pools and operations. Still. the financial expectations of investors like these are hard to ignore—if they put money in. returns usually come with the deal.
That leaves one question hanging over the whole pitch: is Enhanced really built to remove stigma and change sport—or is it built to sell a new product category with a cleaner-sounding story?
The response, in the moments before competition, can feel like overconfidence. And for some readers, that confidence doesn’t read like progress. It reads like an elaborate money-making scheme.
So will Enhanced Games usher in a new era of athletic capability and prowess? Maybe. At least, the article’s most honest conclusion lands where money does: if you can afford it.
Enhanced Games Ryan world record doping PEDs copper peptides sermorelin testosterone injections GLP-1 semaglutide tadalafil telehealth spinoff Hims sports testing Thiel Donald Trump Jr Aron D’Souza RFK Jr
So basically they’re saying “clean” but also selling testosterone and GLP-1s. I don’t get how that’s not just doping with better marketing.
“I’m being paid to do it” is wild to say out loud. Like congrats on the record but if you need extra drugs to win then maybe it shouldn’t be called clean. Also Olympics testing… isn’t that the whole point?
Wait copper peptides are a thing? I thought copper was just for wiring lol. If they’re doing “stricter testing” then maybe it’s fine, right? Like if the forms are signed and they have doctors then it’s basically safe? (idk man this is just what they’re claiming)
This reads like they’re trying to split hairs between “PEDs” and “clean” as if everyone won’t notice. And the telehealth/Hims thing too, that sounds like shady workarounds. At the end of the day if you’re paying people to take injections, that’s the whole program. I’m not buying the separation marketing.