Rhode launches – Rhode is launching its first-ever bronzer, alongside a highlight product and limited-edition lip shades, with summer “bronzed, glowy essentials” going on sale June 9 at noon ET only on its website.
When Rhode fans refresh their carts, this one comes with a new item that changes the brand’s core routine. The beauty label is preparing to launch its first-ever bronzer—Pocket Bronze—plus a highlight product meant to extend its viral glow formula into summer.
The brand announced that Hailey Bieber is turning “up the warmth and glow” with Rhode’s new summer collection. and it’s taking the same on-the-go approach that helped its Pocket Blush become a cult favorite. Rhode’s first bronzer is described as an “on-the-go cream bronzer. ” positioned as “hydrating. buildable color with a lightweight. non-sticky formula” that blends seamlessly for “all-day wear. ” delivering “sun-kissed warmth and soft dimension.”.
Pocket Bronze comes with Pocket Brush—an “compact, double-ended brush” with vegan bristles and a recycled handle—designed for “easy, on-the-go application and blending.” Rhode says to use the angled end to blend the bronzer and the rounded end to diffuse the blush for a natural, seamless finish.
Rhode is framing the collection as “bronzed, glowy essentials,” and it’s pairing the bronzer debut with a glow upgrade. The brand’s Highlight Milk. described as “a hybrid luminizer. ” is meant to add “shimmery radiance.” Rhode says the product uses the signature glazing milk formula and includes skin-friendly ingredients including a ceramide trio. vitamin E and glycerin.
The summer lineup also expands Rhode’s lip offerings and accessories. The brand will release limited-edition shades of its peptide lip shapes and tints, alongside items such as bags, towels and lip cases.
Rhode’s summer collection includes these products and prices:
Pocket Bronze — $25
Pocket Brush — $27
Highlight Milk — $28
Limited Edition Bronze Peptide Lip Tints in shades Colada, Macadamia Butter, Honey Mango — $20
Peptide Lip Shape in shades Push, Squeeze, Jump — $24
Terry Bag — $36
Terry Towel — $50
Signature Lip Case — $38
Snap-On Lip Case — $46
Rhode says its summer ’26 collection will be available only on its website starting Tuesday, June 9 at 12 p.m. ET / 9 a.m. PT. The company is also signaling that demand could move fast, encouraging customers to act quickly because products are expected to sell out.
The brand’s rollout is built around what Rhode calls “summer stations. ” with pop-up-style stops across the country and additional locations in Canada and Europe. The stations are meant to “bring the world of Rhode to more people” by letting visitors “try the new products. find their favorite shades and discover surprise treats and exclusive tour merch.”.
Rhode launched in 2022 and became especially popular with Gen Z and millennials. with much of its momentum traced to viral success on TikTok—driven by products including peptide lip treatments. glazing milk and pocket blushes. Before Rhode expanded into mass retail. its products were sold exclusively through its own website or pop-up stores. with sales tied heavily to Bieber’s social media influence.
That changed when Rhode launched in Sephora late last year after being acquired by E.l.f. Beauty for about $1 billion.
The timing of this bronzer release sits squarely inside Rhode’s larger bet: turning viral skincare-adjacent beauty routines into a steady, purchasable system—now with a pocketable option for warmth, a new luminizer for shine, and limited-edition accessories meant to keep fans coming back.
Rhode Rhode summer 2026 Pocket Bronze Pocket Brush Highlight Milk beauty brand E.l.f. Beauty Sephora Hailey Bieber
Bronzer for $25 like… is it actually worth it? people act like it’s skincare.
Hailey Bieber really out here making “pocket” makeup like the rest of us don’t have a face. If it’s non-sticky then fine but I don’t trust the “viral glow” claims lol.
Wait so the bronzer comes with a brush AND it also diffuses the blush?? That sounds like it’s doing too much. I thought a bronzer was just for contour, not like… glazing milk or whatever.
Rhode launching a bronzer at noon June 9 is peak capitalism time. I saw “Highlight Milk” and assumed it was like a drink? also they said ceramide trio and vitamin E so I’m guessing it’s basically moisturizer that’s pretending to be makeup…