Hundreds of YA fans packed Hollywood for Prime Video’s inaugural Obsessed Fest, a sold-out weekend built around panels, meet-and-greets, author signings, and surprise performances—designed to move fandom off screens and into real community.
On a sunny Saturday in Los Angeles, hundreds of YA fans and BookTok creators headed to Hollywood for the closest thing to a fan festival they’ll ever get: Prime Video’s Obsessed Fest.
The inaugural event took over both sides of Hollywood’s Nya Studios. promising fans panels. content opportunities. meet-and-greets and author signings with the authors. showrunners and casts behind the streamer’s biggest YA hits. The lineup included “Off Campus,” “Overcompensating,” “The Love Hypothesis,” “Every Year After” and “Your Fault: London,” to name a few.
It didn’t look like a typical industry gathering. Tickets to the sold-out event were just $25, including a voucher for both a meal and a customizable tote bag filled with swag—and reserving a spot at the meet-and-greets was free.
For Connor, the whole thing landed as more than a promotional stop. “It doesn’t feel like it’s for profit … it just feels fun … like a way of giving back.”
That fan-first framing sits at the center of the event’s purpose. Sue Kroll. Amazon MGM Studios head of global marketing. said in a statement to TheWrap that YA fandom is “one of the most passionate and community-driven audiences in entertainment today.” She added that “These fans don’t just consume stories — they build friendships around them and carry them into their everyday lives.”.
Kroll also pointed to the way those connections already live online, especially on TikTok through edits and hot takes in the comment section, but emphasized the team believes “those connections deserve to exist beyond a screen.”
“Social media is an incredible way for fans to discover one another. but there’s something uniquely powerful about bringing people together in person — to celebrate these stories. meet the creators behind them and find a sense of belonging with others who share the same passion. ” Kroll said. “Our hope is that fans leave feeling seen. celebrated and part of a community that’s even bigger than they imagined.”.
Tiff Baira, the event’s official host, leaned hard into that tone. She dubbed Obsessed Fest a “judgment-free zone.” “If you’ve ever stayed up until 2 a.m. reading just one more chapter. watched an entire season in a single weekend or developed a completely healthy and normal attachment to a fictional character … you’re safe here. ” Baira said. “Look around, these are your people. We’re all obsessed.”.
Benito Skinner—an “Overcompensating” star and creator—took the stage to echo the message, saying, “You can find comfort here in knowing that everyone in this room is just as obsessed, mentally ill — and I think that’s beautiful, right?”
Skinner’s appearance kicked off the main stage panels. “Overcompensating” cast members Wally Baram, Mary Beth Barone and Owen Thiele joined him, teasing Season 2 and revealing that Zedd would be making a special appearance for a spring break episode.
From there, the spotlight shifted to “The Love Hypothesis.” Lili Reinhart and Tom Bateman shared a teaser for the film adaptation of Ali Hazelwood’s bestseller.
While the main stage kept moving, fans weren’t stuck in one lane. At any point. they could pop into screenings of the slate. head to the book club area to snag a coffee. stop by the quad to grab a bite. or swing through the Amazon Music lounge. That space even hosted a performance from “Your Fault: London” star Asha Banks.
During the day, the streamer also announced a Season 2 renewal for “Every Year After,” which debuted earlier this month.
The event’s biggest test came shortly before the buzzy “Off Campus” panel—a moment fans made clear they were most excited for. As hundreds of attendees lined up to secure their seat in the mainstage audience. a backup triggered a call for fire marshals to limit venue capacities. The issue was resolved fairly swiftly. and the mainstage stayed closed until sound check was over for a special guest prior to the “Off Campus” panel: J.Lo.
After Jennifer Lopez’s “On the Floor” moment in “Off Campus” went viral, Prime Video brought her out as she debuted her new single “Everything’s Fine” to a packed audience of fans before jumping into a mashup of her biggest hits, including “On the Floor.”
The performance energized the room—already built for the “Off Campus” cast, who are in the midst of filming Season 2 in Vancouver. Cheers rolled in for the team, including shout-outs like “Daddy Dean” for Stephen Kalyn.
To close out a packed day of programming that ran from noon to 7:30 p.m., part of the “Off Campus” soundtrack came to life as The Beaches took the stage. The band thanked the “sexy little freaks” who helped their music reach so widely from the show.
The Beaches closed out the streamer’s inaugural Obsessed Fest, sending fans home with merch, books, plenty of videos to obsess over and clip on social media—exactly the kind of ripple Kroll had described as the point all along: leaving with an excitement for what titles are yet to come.
Prime Video Obsessed Fest YA fandom BookTok Nya Studios Off Campus Overcompensating The Love Hypothesis Every Year After Your Fault: London J.Lo Jennifer Lopez The Beaches Lili Reinhart Tom Bateman Benito Skinner