Oreo and BTS are teaming up for a limited-edition, hotteok-inspired cookie. Presales begin June 1 at Oreo.com/UnwrapTheCollab, with nationwide retail rollout starting June 8—while fans can also scan a packaging QR code or visit OreoBTS.com to write digital let
When fans try to get their hands on the next BTS-themed treat, they won’t have long to wait. Oreo and the South Korean group have teamed up on a limited edition cookie designed by BTS members—and the first chance to order starts June 1.
The collaboration centers on a hotteok-inspired cookie: a brown sugar pancake-flavored treat. Oreo says the cookie will be available for presale beginning June 1 at Oreo.com/UnwrapTheCollab. then will begin rolling out at retailers nationwide starting June 8. The cookies are available for a limited time and while supplies last.
The partnership leans into both hometown nostalgia and fan personalization. In a news release. BTS said they have “fond childhood memories of eating not just hotteok but also Oreo cookies.” The group also framed the collaboration as a bridge between fanbases. with a tribute to BTS supporters built into the packaging and product design.
As BTS marks its 13th anniversary, the cookies include 13 unique embossments BTS designed for fans. Those embossments feature each band member’s name, a BTS light stick, and three cookies that form a special message to BTS fans.
Matt Foley, VP of Marketing at Oreo, said in the news release that the partnership unites “BTS’ incredibly dedicated fanbase” with Oreo’s loyal fans to create something “genuinely new and exciting.”
“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor. We ate them as kids. we eat them in the studio. and now OREO is helping us share a taste of home with the world. ” BTS said in the news release. “We’re just so proud to add our own chapter to OREO’s amazing story.”.
The rollout is paired with an interactive way for fans to participate. Starting June 8, fans can scan a QR code on the packaging of the BTS Oreos, or visit OreoBTS.com, to write a playful digital letter to BTS.
Oreo says letters will be able to be read from fans around the globe as “the largest love letter prepares to come to life in the real world.” Fans can keep submitting letters for a chance to win exclusive Oreo brand and BTS prizes.
The sweet launch lands as BTS keeps momentum on the U.S. music stage. On Monday, May 25, BTS won artist of the year at the 2026 American Music Awards. The group’s win marked the second time they’ve taken the honor, after originally winning it in 2021.
At the same ceremony, BTS performed “HOOLIGAN” and presented the best female R&B artist award to SZA.
Oreo BTS limited edition cookie hotteok inspired RM Jin SUGA j-hope Jimin V Jung OreoBTS.com June 1 presale June 8 rollout American Music Awards 2026
So it’s basically Oreos but like pancakes? I’m confused already.
Why are they always doing QR codes and “digital letters” now lol. Just let me buy cookies without doing homework.
Wait, are these hotteok-filled Oreos or just sugar pancake flavor? Also when they say 13 embossments, is that like… 13 cookies in one pack or 13 letters or what?
I saw BTS won something and then immediately there’s a cookie drop, so this is probably just marketing to keep people paying attention. The fact you have to scan a code on the packaging is wild too, like who has time. I’ll probably forget and then be mad when they’re gone, like every other collab.