Madonna and – Madonna is teaming with ABSOLUT for the summer “Confessions II” era, with a campaign built around dance-floor “ritual” imagery, Pride-linked billboards and events, and four new ABSOLUT TABASCO cocktails—plus a donation to GLAAD.
Madonna is counting down to her next era—and this time, she’s doing it with a vodka brand that knows how to turn pop culture into spectacle.
Ahead of Confessions II. out July 3. the “I Feel So Free” icon has partnered with ABSOLUT on a campaign that borrows the energy and mood of the Confessions on the Dance Floor era. The collaboration isn’t just about visuals. It’s designed to include Confessions on the Dance Floor-inspired imagery, events, and cocktails built around the upcoming studio album.
In a statement, Madonna framed the project through the dance floor itself. “Confessions II is rooted in the idea of the dance floor as a ritualistic space where people can express themselves freely and connect with one another. ABSOLUT shares that spirit. Together. we’re creating experiences that encourage people to put down their phones. be present in the moment. and rediscover the joy of connecting through music and dance.”.
That idea of being present shows up everywhere in the rollout. ABSOLUT is also participating with “ABSOLUT ICON. ” a campaign concept created by Special Offer—the same design team behind the Confessions II album imagery. The creative is tied to ABSOLUT’s longtime “ABSOLUT PERFECTION.” campaign. which has featured iconic celebrations of artists including Andy Warhol. Keith Haring. Versace. and Herb Ritts.
For the campaign imagery, ABSOLUT tapped photographer Ricardo Gomes to shoot the visuals in 2026. The centerpiece is Madonna wearing the exact same corset bodysuit she wore during her 2006 Grammys performance, as well as the “Sorry” music video.
The campaign is set to roll out across billboards, street ads, and publications that support the queer community—an intentional nod to ABSOLUT’s landmark 1981 advertisement in The Advocate. It will also appear along Pride parade routes around the country.
ABSOLUT’s commitment extends beyond the imagery. The vodka brand is donating to GLAAD, a longtime partner, in honor of the collaboration.
The first big taste of the campaign already landed with a star-studded event: Club Confessions: Los Angeles. hosted at The Abbey in West Hollywood. Madonna and longtime collaborator Stuart Price played unreleased music from Confessions II while guests sipped on ABSOLUT cocktails. with more experiences planned throughout the summer.
Madonna and ABSOLUT have also curated four signature drinks anchored in ABSOLUT TABASCO. described as a fusion of ABSOLUT’s smooth vodka and the legendary hot sauce brand. The lineup includes ABSOLUT Madonna. a Spicy Lemon Drop Martini made with ABSOLUT TABASCO “for a fiery flair on Madonna’s favorite cocktail”; ABSOLUT Confessions Cosmo. a Cosmopolitan “that’s just as vibrant in color as the album artwork”; and ABSOLUT Ex-spresso Yourself. an Espresso Martini “for grooving on the dance floor.”.
There’s also ABSOLUT Hot Sauce, billed as a “spicy take on a Vodkarita inspired by a new Confessions II track.” It’s not yet clear which specific track that reference points to, but the brand says to “stay tuned.”
On the music side of the rollout, Madonna this week unveiled her Confessions II short film, packed with celebrity cameos. She also released a new remix of “Bring Your Love,” adding another spark to the run-up to the album’s July 3 release.
Madonna ABSOLUT Confessions II GLAAD Pride Club Confessions: Los Angeles ABSOLUT TABASCO cocktails Ricardo Gomes Stuart Price
Madonna + vodka = sounds like a hangover commercial but with billboards?
So is the “ritual” thing like… getting people drunk or just dancing? I saw Pride billboards everywhere so I’m assuming it’s somehow political? Either way July 3 can’t come fast enough.
Wait, they said Ricardo Gomes shot it in 2026?? Like that’s future future. Also TABASCO cocktails?? That sounds like they’re trying to turn Confessions II into a spicy Bloody Mary situation and I don’t hate it but also why.
Putting Madonna in the same corset bodysuit from 2006 but calling it “new era” is kinda wild. She’s counting down to the next album but meanwhile I’m counting down to not wanting tabasco in my vodka. Donation to GLAAD is good I guess but it’ll still be an ad at the end of the day.