Lovable jumps past $500M annualized revenue, scaling fast

Lovable surpasses – Lovable, the European “vibe coding” startup founded in late 2023, says it has exceeded $500 million in annualized revenue and is now generating one million new projects a week. The company attributes its momentum to primarily non-technical users building busin

On a platform built for people who don’t want to wrestle with code, Lovable says it’s hit a revenue milestone that’s hard to ignore: more than $500 million in annualized revenue.

The company told TechCrunch it has surpassed that figure. It had last shared revenue in February, when it said it crossed $400 million. In August 2024, Lovable had said it could reach $1 billion in annualized revenue within 12 months. It may not be on track to double the latest number by summer. but the growth it’s reporting is still extraordinary. Lovable was founded in late 2023, and it hasn’t even reached its three-year anniversary.

Lovable also claims the platform’s usage is accelerating rather than leveling off. The startup says it has been used to build over 50 million projects, and that activity has now climbed to one million new projects a week.

Those projects. according to a survey published on the company’s blog. tend to be built by users who are primarily non-technical. Yet the intent behind them is increasingly commercial. Lovable says its users are moving beyond simple experiments and creating software they plan to monetize or to use inside their businesses.

The types of tools being built include websites and e-commerce storefronts, along with internal systems such as CRMs, inventory systems, and HR platforms.

That mix matters because vibe-coding startups have been framed by many as a possible threat to legacy SaaS. If non-technical users can generate working software without buying expensive annual contracts, the pull toward “build it yourself” becomes obvious. Lovable’s survey appears to provide some supporting signal—at least on intent.

But there’s a harder question hiding behind the early wins. and it’s the one business customers usually care about after launch: what happens over time. Lovable isn’t old enough to settle that debate on its own. The challenge isn’t building the first version. The challenge is maintaining software after it goes live.

Even well-written code has to survive an ecosystem that never stops changing—dependencies. third-party services. and infrastructure that keep getting updated. When that external world shifts. end-user software tends to break. which is why many companies buy rather than build in the first place. They want someone else to carry the burden of keeping it running.

For Lovable and other vibe coders, the next proof won’t come from how fast new projects are created. It will come from how many of those projects are still standing later. and whether teams transparently report abandoned builds as the platforms mature. If abandonment rates stay low. that would be the clearest sign that the so-called “SaaSpocalypse” isn’t just a fear—it’s a lasting shift.

Lovable vibe coding annualized revenue startups AI coding software projects non-technical users SaaS revenue growth one million projects a week