United Kingdom News

Lloyds removes online account renaming, customers fight back

Lloyds Bank has issued an update about a change to its online banking services. The group spoke out after customers criticised the new policy that is coming in shortly. A customer took to social media to express their concerns regarding the Lloyds policy shake-up. They wrote: “It appears Lloyds Bank is driving customers away from online banking. In coming weeks, the ability to rename accounts online will disappear and accounts will go back to their original names.” They continued: “They say we will still be

able to view or edit account nicknames in the app. No explanation.” Lloyds responded to this with some details about the change. The savings provider said: “To keep you informed, the option to rename accounts in Online Banking is being removed. This means any accounts previously renamed online will return to their original names. “You won’t be able to rename them online going forward.” The customer remained unimpressed with this response, firing back: “This is unhelpful.” They set out their concerns: “People running a business

use online banking, not the app. They have more than one account. They want to quickly see the account to use by looking at its unique name, not figure out account numbers. Why is this change happening?” Lloyds responded to clarify the reasoning behind the alteration, The group said: “The change is to simplify how accounts are displayed and improve consistency across Online Banking and the app.” Cash incentives If you’re considering changing banks, there are numerous switching payment deals worth taking a look at.

Nationwide Building Society is providing £175 if you transfer to a new or existing FlexDirect, FlexAccount or FlexPlus account. You can also receive £200 for switching to First Direct or £500 for transferring to HSBC. Santander is likewise hoping to attract new customers with an £180 offer, while NatWest will pay you £200 to make the move.

Lloyds Bank, online banking, account renaming, account nicknames, app, customer criticism, business users

4 Comments

  1. I don’t even get it, like my account has like 3 nicknames for a reason. They say it’s to “simplify” but it just makes it harder to find the right one. Also why remove it online if the app still lets you edit nicknames… sounds backwards.

  2. Wait so they’re removing renaming online but still letting you edit nicknames in the app? Isn’t that basically the same thing? Like I assumed online banking was the app… am I stupid lol. Either way, if you run a business you’d think they’d leave it alone.

  3. This reads like they’re hiding something, not “improving consistency.” If they can change what I see, what else are they changing? Next it’ll be “surprise” fees or your transfers not going through because the names don’t match. Honestly I’m just gonna switch banks for the bonus anyway, whatever the £175/£500 thing is…

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