Hailey Bieber marked June 1 with a black bikini Instagram photo and a playful nod to her “summer of Rhode.” The post also comes as her family life with husband Justin Bieber and their son Jack Blues continues to sit in the spotlight.
Hailey Bieber didn’t ease into the season with anything subtle—she ushered in the start of summer with a fresh bikini photo shoot and a message aimed straight at her followers.
On Monday, June 1, the 29-year-old model shared the post via Instagram, posing in a black bikini and announcing she was kicking off the “summer of Rhode.” Rhode is the popular skincare brand that Hailey founded in 2022 and later sold for a reported $1 billion.
The comments turned fast, with fans leaning into the cheeky energy. One wrote to Hailey’s husband, Justin Bieber, “@lilbieber you’re such a lucky man.” Another joked in the comment section, “I promise I looked respectfully @lilbieber,” while a third chimed in, “Justin is the luckiest man 🤭🔥🤎.”
The bikini post lands alongside a busy stretch for the couple and their family. Hailey and their son Jack Blues, 22 months, were by Justin’s side when he made his stage comeback as a Coachella 2026 headliner in April.
When Justin was first announced as a Coachella headliner last year. a report from Us Weekly said that Hailey was a key supporter of the decision. In September 2025. one source told Us Weekly. “Hailey was a big influence on Justin’s decision to headline Coachella. ” adding that “She nudged him and is always in his corner hyping him up.” The insider continued that Justin felt “this is the best way to share his new music with fans. ” and described a shift toward him feeling “more in control of his career. ” with less pressure from others making decisions for him. Hailey was described as assuring him that “now is the best time” and being “incredibly supportive.”.
After Justin’s first Coachella 2026 headlining slot on April 11. the response was mixed. including backlash that came after portions of his set leaned into karaoke-style singing along to old YouTube videos of his classic hits. A source told Us Weekly about the reaction on April 12, saying, “This is Justin in 2026. He doesn’t have anyone pushing him to do these huge pop spectacles like a 3D concert movie anymore. It’s all about vibing and enjoying where he’s at now. ” and added. “There’s a lot less pressure on him. which allows him to put on the show that he wants to.”.
Not long after Coachella, Hailey continued stepping out in striking style—this time on her own. For the 2026 Met Gala at the Metropolitan Museum of Art in New York City on May 4. she wore a gold breastplate and a blue flowing chiffon skirt reminiscent of a Greek goddess. She paired the look with a matching blue scarf. gold leaf earclips. a gold Toi et Moi ring. and a Bourrelets ring with sapphire. emerald and gold.
Her public life hasn’t only been about fashion. Hailey recently opened up about parenthood as well, telling Interview Magazine in April that watching baby Jack Blues grow has been the “most exciting thing” about being a mom.
She and Justin—who have been married since September 2018—welcomed baby Jack Blues in August 2024. In her words. the experience is fast and full of wonder: “Just seeing this little human evolve before your eyes. ” she said. “They grow so fast and they change so much and there’s always so much excitement. You’re watching them experience life for the first time. so you kind of feel like you’re experiencing it that way with them.”.
Hailey Bieber Justin Bieber Rhode summer of Rhode bikini Instagram Coachella 2026 Jack Blues Met Gala 2026 parenting Interview Magazine Instagram comments fashion
Black bikini and skincare brand… cool? Not sure why this is news lol
“Summer of Rhode” like the state of Rhode Island?? I’m confused. Also sold for a billion?? must be nice. I looked respectfully tho I guess
Wait so Justin’s doing Coachella again and she’s posting bikinis like it’s a calendar event? Idk the whole thing feels staged. But I mean the marketing is working cuz everyone’s talking about the skincare too.
She didn’t ease into summer with anything subtle… yeah because the internet can’t handle modesty anymore. Rhode is just sunscreen right? or is it face stuff? And isn’t Justin like retiring soon or was that another rumor. Either way lucky man comments crack me up.