Fox One is launching “Race to Glory,” an unscripted shortform creator competition with Overtime that runs across World Cup cities starting Sunday, as the platform prepares to host all 104 matches of the tournament in the U.S.
On Sunday, four World Cup cities will start feeling like a different kind of tournament—one where the star isn’t a striker or a defender, but a creator chasing attention, momentum, and bragging rights.
Fox One and Overtime are teaming up on an unscripted shortform digital series called “Race to Glory. ” launching Sunday across Fox One’s social-media channels. The series is built around two teams of shortform creators competing in “soccer-inspired challenges. ” with the competition staged across World Cup cities: New York (May 27–29). Los Angeles (June 12–13). Miami (June 27–28). and Philadelphia (July 12–14).
The teams already look like something pulled from the feeds where younger fans spend their time.
“Mud United” is captained by Rakai. The creator grew his brand after making a basketball shot over Kyrie Irving. His teammates are Tota. a Brazilian creator selected for Kai Cenat’s Streamer University; H00pify. the Buffalo-bred basketball and internet culture creator known for “Takeover Thursdays”; and soccer. fitness. and lifestyle creator Sam Russo.
“Aura City” is captained by Tylil, a Bronx streamer. Its roster includes Sketch, winner of best sports streamer at the 2024 Streamer Awards; content creator Davis, founding member of creator collective AMP; and soccer creator and host Rose Ruland.
Jolie Sharpe will host the series, which Overtime will produce “more than 500 pieces of original shortform content” for—including behind-the-scenes footage, challenge videos, selfies, and recaps distributed across dedicated social channels.
This is happening alongside the bigger news that Fox and cable channel FS1 hold the exclusive English-language rights in the United States to the upcoming FIFA World Cup. carrying all 104 matches of the tournament. For viewers who find soccer too slow-paced and lengthy. Fox One’s alt programming adds a fast. creator-driven layer to the same World Cup clock.
Fox One’s pitch is explicit: meeting fans where they already watch.
“Creators play a critical role in how younger fans experience sports today. ” Brian Borkowski. chief marketing officer. Fox direct to consumer. said. “Together with Overtime, we’re delivering tournament content that feels native and engaging for the next generation. By tapping into creator voices. we’re giving fans new ways to experience the energy. storytelling and culture of the tournament beyond the game itself.”.
Marc Kohn, president of content, Overtime, framed the series as a match-by-match companion in a format built for scrolling.
“Overtime brings sports to the next generation of fans. and there is no bigger stage to do that than the World Cup. Fox One is where every match will live. and our job is to make sure the fans who grew up on their phones know exactly where to find it. ” Kohn said. “This is a first-of-its-kind collaboration and production built specifically for the next generation of sports fans. We assembled a cast that reflects how young audiences consume sports today: creators. streamers. entertainers and soccer fans that have deep connections with their communities and millions of followers. Bringing them together across four cities throughout the tournament will allow us to create content that feels competitive. unpredictable and native to the way younger fans engage with sports.”.
Fox One is the streaming home to all things Fox, including the broadcast and cable channels’ shows and live sports (including those 104 FIFA World Cup games), plus Fox News, Fox Business, Fox Weather, and niche streamer Fox Nation. Plans begin at $19.99 per month.
The World Cup kicks off on June 11. “Race to Glory” starts earlier. beginning Sunday. with the first set of challenges in New York running May 27–29—long enough before kickoff for the competition to build its own momentum. and close enough that the tournament begins feeling like it already has an audience waiting for it.
Fox One Overtime Race to Glory World Cup FIFA creator competition social-first sports media FS1 Rakai Tylil Jolie Sharpe