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Callaway Golf recently faced backlash after posting, and then deleting, a controversial social media post promoting a new driver created in collaboration with Good Good Golf. The video depicted a man aggressively tackling a woman to the ground as she reached for his driver.
The video, which was quickly removed by both Callaway and Good Good on Friday, Aug. 21, was widely criticized for portraying violence against women. In the footage, the man forcefully shoved the woman to the ground and told her, “Don’t touch my driver,” as she remained on the ground.
In response to the backlash, Good Good issued a public apology on Saturday via social media, acknowledging the misstep.
“We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize,” the statement read.
“Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”
Callaway has partnered with Good Good on content creation since 2023, and the company expressed appreciation for Good Good’s swift response and for addressing the controversy.
“The content was inappropriate and does not reflect our values,” the statement from Callaway Golf said. “To be clear; We are unequivocally against discrimination, domestic violence, or threatening behavior of any kind.”
Callaway confirmed that their partnership will continue moving forward. Good Good remains the title sponsor of the Good Good Championship, an event in the FedEx Cup Fall series scheduled for Austin, Texas, this November.