Caitlin Clark’s leap in popularity is showing up in the numbers: the Indiana Fever guard has surpassed LeBron James in jersey sales over the past two years and now ranks second behind Stephen Curry. The surge comes as Clark continues to break WNBA records, inc
Caitlin Clark’s name has already been attached to enough record books to make the next one feel inevitable. But the latest milestone isn’t happening on the floor. It’s happening in shopping carts.
Over the last two years. the Indiana Fever superstar has officially surpassed LeBron James on the jersey sales leaderboard. according to multiple reports. Clark now sits in second place, just behind Golden State Warriors guard Stephen Curry. Her jersey sales outpace James. who ranks third. and also pass Los Angeles Lakers guard Luka Dončić. who is fourth. San Antonio Spurs forward Victor Wembanyama rounds out the top sellers list at five.
That climb is being driven by a season-to-season habit of stacking achievements. Clark. who arrived in the league in 2024. has set numerous WNBA records on the way to winning Rookie of the Year and earning two All-Star selections. Now. with her third season underway. the numbers suggest her commercial momentum is refusing to wait for the next milestone to land.
She’s also still finding ways to rewrite what’s possible inside games. Clark recently set a WNBA record in between games, then extended it. In a May 17 win over the Seattle Storm, she finished with 21 points, 10 assists, and seven rebounds. That performance came in a stretch where she reached a rare statistical threshold again and again: it was Clark’s 12th contest with at least 20 points and 10 assists. extending her record for the most such games in WNBA history.
The record work started even before that May 17 matchup tipped. On May 15, Clark logged 32 points and 10 assists in an overtime loss to the Washington Mystics. Technically, she had set the record before her Seattle game began, but the details weren’t quite complete at first. Two of her assists weren’t reflected in the box score from the May 15 contest. The league later updated her final stat line a few hours before the matchup against Seattle.
“I always take pride in being able to set my teammates up for success,” Clark said. “That allows our team to really get flowing, and I can do a really good job of that.
The sequence of events is easy to see from the outside and harder to miss from inside the league: Clark’s on-court output keeps crossing historic lines. the WNBA adjusts the record when the math changes. and her jersey demand keeps rising fast enough to move her past some of the biggest names in American sports popularity.
At the moment. Clark’s trajectory points to a familiar storyline in a new arena—records that were once just basketball benchmarks are now spilling over into mainstream demand. With her jersey sales landing only behind Stephen Curry on the current leaderboard, Clark isn’t just setting WNBA marks. She’s building a commercial footprint that’s reshaping what people expect from the sport’s next face.
Caitlin Clark Indiana Fever WNBA jersey sales LeBron James Stephen Curry Luka Dončić Victor Wembanyama sports business fan demand WNBA records