Bumble says it will drop swiping for AI matchmaking called Dates, replacing the logic used by rivals like Tinder and Hinge.
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dive into one big news story Sport meets news, current affairs, society & pop culture have your say Or create a free account to join the discussion Advertisement More Stories AI integration appears to be Bumble’s latest attempt to revive the app.Alamy Stock Photo modern dating Bumble is killing the swipe and replacing it with AI matchmaking.. What could go wrong?. The dating app will undergo a root and branch transformation, departing from the system
used by competitors Tinder and Hinge.. 1.59pm, 15 May 2026 Share options BUMBLE IS GETTING rid of swiping and instead matching users using artificial intelligence.. The dating app will undergo a root and branch transformation, departing from the system used by competitors Tinder and Hinge.. Bumble has had financial difficulties in recent years, as it’s been struggling to keep users engaged.. Swiping will be replaced by an AI matchmaking system called Dates, but details on
how it works are sparse.. Whitney Wolfe Herd, Bumble’s CEO and founder, said the new system will be “revolutionary” for the dating app market.. In a statement posted on Instagram, Wolfe Herd shared “some thoughts on AI”.. Addressing the advent of chatbot girlfriends and virtual boyfriends, she said she does not believe human connection can be automated or engineered.. “We believe AI should help people show up more honestly, connect more intentionally, and spend less
time lost in the noise, fatigue and endless swiping.” She promised that user bios would still be written by the users, but that AI would work “in the background”.. “The best AI should work quietly in the background, so real people can show up fully in the foreground,” Wolfe Herd said.. Advertisement “If we get this right, the future of connection will feel more authentic, more courageous, and more real than ever.” The change is
to hit users in some countries in the last quarter of 2026.. It’s unclear when the feature will be available in Ireland.. Some users took to Bumble’s Instagram comments to express their discontent with the impact AI is having on the environment and now relationships.. “Final nail in the ‘romance is dead’ coffin,” one said.. Another said: “Why not hire humans to do this work?. AI is lazy.. Bumble is in the business of human
connection.. Use humans to run that business.” Just two years ago, Bumble hyped up a revamp that ultimately left many users disappointed.. It introduced Opening Move, a feature which allows women to set an evergreen question that men they match with can respond to, without having to message them first.. When Bumble was founded in 2014, Bumble, it sought to set itself apart from competitors by centreing women and reducing the number of messages women
receive.. When users matched, a 24-hour timer began and if the woman did not message her match within that time, the match was no longer available to her (unless, of course, she pays to extend the window).. But the app’s own research found that nearly 2 in 3 (61%) women still said that dating is more work for them than it is for men, with nearly 70% saying they’ve experienced dating app burnout.. There are
various premium features on the app that have become less and less attractive to users in recent years, contributing to the company’s financial difficulties.. AI integration appears to be Bumble’s latest attempt to revive the app.. Readers like you are keeping these stories free for everyone…. A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.. Over 5,000 readers like you have already stepped up and support us
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