Brandon Marshall’s – Brandon Marshall posted a video of his son—about 10 or 11—running at 2 a.m. as discipline, and his comment section quickly turned into a tug-of-war over parenting, public embarrassment, and “teaching” through correction.
Brandon Marshall didn’t wait for the internet to decide how he should parent.
Last week. the former NFL player posted a video showing his son—about 10 or 11 years old—jogging at night as part of what Marshall described as discipline and correction. Marshall recorded the moment from the driver’s seat in a moving vehicle while the boy ran through a neighborhood. and he addressed the child directly as he tried to get him to pick up his pace.
The post went up last Wednesday, June 17, and Marshall paired it with a cover photo of him and his son. He also tagged his son in the caption, writing, “This is my son not my friend.. . @zi3marshall.” On Instagram. the clip is currently the only post on his profile. but it has still attracted major attention: as of Monday. June 22. it had over 6. 700 likes and at least 800 comments.
In the video, Marshall tells his son that the run isn’t different from other activities his son has wanted to do in Santa Monica. Then he draws a hard line between fun and discipline.
“Discipline, correction is good, even two in the morning. I don’t gotta put my hands on you, but I’m training you up to be a warrior. I’m training you up to be a warrior…to be a leader, to serve, have discipline. To be better than me. Run, run. Let’s go.”
Marshall also warns the boy that if he doesn’t start running, he’ll be running three miles. “So you better start running cause you don’t know when imma tell you to stop. You don’t want to listen?. We run, we work. Two in the morning, let’s go. Faster.” As the clip continues. Marshall challenges his son to speed up. saying he needs to pick up his pace to “patch the car at over six miles per hour.”.
After posting, Marshall returned to the comment section and responded to a select few after followers flooded it with mixed reactions.
Supporters pointed to the idea of teaching and correction before “the streets,” while others argued the same punishment crossed a line because it was shared publicly and felt embarrassing.
One critic. Instagram user @channondriver. wrote: “You should NEVER discipline a child with embarrassment. it messes up their mental health state. Kids are people too. This is so lame. It didn’t need to be public if this is how you wanted to discipline that’s fine. You did this to show off on the internet. I hope you take this down. And I read some of your comments learn how to take constructive criticism my guy. Most of us aren’t trying to hurt you just giving good feedback. Take care.”.
@coachjayroberts criticized the same public framing and warned that viral attention can hit confidence. He wrote: “This sir is wack and embarrassing I have 4 young men all whom I had to discipline at some point but I never embarrass my children especially in this era. This has gone viral so the amount of jokes and laughs from his peers he has gotten could shatter his confidence. Kings (Real) Kings move with a stern but fair hand and always protect the kingdom. This is completely not needed but do what you do.”.
Not everyone agreed. @cbsmyheart pushed back hard on the idea that it’s hurting the child, writing: “Y’all acting like this is hurting HIS SON. He’s teaching. Correcting behaviors before the streets do.”
Others struck more mixed notes, defending the discipline but questioning why it had to be posted. “That’s family business, not instagram business 🤷🏾♂️,” @djblank75 commented. @sbgeorges asked a similar question: “And this is on social media because?”
Some comments leaned toward the practical comparison between coaching and Marshall’s method. @nlmf.jermo wrote. “It’s crazy how people in the comments criticizing his parenting skills but when his son start playing sports the coaches gone make him run for the same things his dad is making him run for.”.
The backlash and praise also included lighter jabs. @marquisegoodwin joked, “Speed up nephew 😂.” @buttawiththejam said, “Do what you must!. My son wanted to be a clown in class. Tell them jokes while you run these suicides & burpees since you think school is play time. Mom is NOT playing so he had to tighten up.”.
Meanwhile, @rodsmith80 offered a direct vote of confidence, writing: “Great job! It’s best coming from someone who truly loves him. Someone who would never put him in harm’s way. That’s you @bmarshall. He’ll thank you for it later.”
Even some supporters focused on Marshall’s role as a father handling discipline. @reneparra commented, “These boys need this type of discipline! I’ll never tell my son’s dad to chill when he’s doing man/father things. Handle it so the other man doesn’t have to do it for you. Good job @bmarshall 👏.”
Marshall’s family life remains mostly private—he and his wife, Michi Nogami-Campbell, have three children together—but the post has still turned into a public debate about what “correction” should look like, and whether a father’s methods should be played out in front of the internet.
In a clip that lasts long enough to show the routine and the warnings, one message is clear: Marshall believes discipline can be tough without being physical. What’s less clear—at least from the comments—is how many people think that toughness belongs online.
Brandon Marshall parenting discipline Instagram viral video NFL son 2 a.m. run Michi Nogami-Campbell