Blue Bell is rolling out its Red, White & Blue Bell Ice Cream again after nearly a decade on hiatus, tying the return to America’s 250th anniversary with a patriotic carton loaded with strawberries, vanilla, and real blueberries.
A familiar Texas brand is back on the spoon—just in time for summer parties and big patriotic weekends.
Blue Bell has released Red. White & Blue Bell Ice Cream. a festive flavor that has been off the shelves since 2017 but is now returning for America’s 250th anniversary. The company describes the treat as packed with strawberries and vanilla. plus blueberry-flavored ice cream paired with real blueberries packaged side by side in one carton.
Carl Breed. Blue Bell vice president of sales and marketing. framed the relaunch as a seasonal moment rather than a novelty. “A bowl of Red. White & Blue Bell is a great way to welcome summer and celebrate America’s 250th anniversary. ” Breed said. “This season is filled with barbecues, Fourth of July parties, and sunny days by the pool. Red, White & Blue Bell Ice Cream is a delicious treat for all those fun occasions.”.
For shoppers trying to spot the comeback. Blue Bell points people to its website’s “Where to Buy” feature to find the ice cream at a grocery store nearby. The company says it can be found in a range of retailers, including Walmart, Walgreens, CVS, gas stations, and more. Same-day delivery is also available through delivery platforms such as Instacart, Shipt, and GoPuff.
Those who want it delivered without relying on local stock can also purchase it online, but Blue Bell says orders are in bulk—at least four half gallons, six pints, or four packs of cream cups. Each cream cup pack includes 12 cups.
Red, White & Blue is built around the seasonal spotlight, but it’s not the only thing on the menu. Blue Bell’s year-round flavors include vanilla, cookies and cream, and mint chocolate chip, with a full list of flavors available on its website.
The return lands as Blue Bell leans into an anniversary-themed product cycle—one that shoppers will likely look for during the run-up to Independence Day. when demand for familiar comfort foods tends to spike. For now. the question for fans is simple: whether the nearly 10-year wait translates into a quicker sell-through this time around.
Blue Bell Red White & Blue Bell Ice Cream America’s 250th anniversary strawberries vanilla real blueberries Walmart Walgreens CVS Instacart Shipt GoPuff