Apple has raised prices across its lineup, including the MacBook Neo, but an Amazon Prime Day listing still has the 256GB model for $590—$110 below the current Apple Store price. If you’ve been weighing the Neo, this is the brief window before costs climb.
For anyone watching Apple’s laptop prices creep upward, the timing matters. The MacBook Neo already starts at $699 on the Apple Store, but during Prime Day you can still buy one for $590 on Amazon.
The gap isn’t small. While the Apple Store lists the MacBook Neo with 256GB of storage starting at $699 (it’s also been shown at $700 on the Apple Store), Amazon’s Prime Day price is $590—exactly $110 less. That kind of “before the hike” window is rare once Apple updates its own pricing.
Apple’s increases are spread across multiple devices. and the store price changes line up with a broader shift in costs. Memory prices have risen due to the surge in demand for artificial intelligence technologies. and those higher device costs have affected laptops and tablets. including Apple products. leading to price increases on its online store.
Apple’s new baseline prices include a basic iPad with 128GB of storage starting at $449 (up from $349). An iPad Air with 128GB of storage now starts at $749 (up from $599). An iPad Pro with 256GB of storage now starts at $1,199 (up from $999). On the laptop side. a MacBook Air with 512GB of storage now starts at $1. 299 (up from $1. 099). and a MacBook Pro with 1TB of storage now starts at $1. 999 (up from $1. 699). The MacBook Neo with 256GB of storage now starts at $699 (up from $599).
That’s where the Prime Day listing becomes more than a simple bargain. Waiting changes the price you pay: if you delay, you’ll pay $700 for the 256GB model and $800 for the 512GB model.
The MacBook Neo itself sits at a tricky intersection of capability and cost. It comes with 8GB of RAM, an A18 Pro chip, and between 256GB and 512GB of storage. The question many buyers are likely to ask is direct: is it worth paying the extra $100 to move from 256GB to 512GB. especially with only 8GB of RAM?.
One reviewer response makes the trade-off feel personal. “I love my MacBook Neo. ” they said. adding that they’ve tested laptops and tablets that “punch above its weight” and can’t justify paying $800 for the 512GB Neo with 8GB of RAM. They call the laptop “a fantastic laptop for $700. ” saying it’s “everything I needed in one”: they use it to write in spare time. do some graphic design work. and handle light video editing work. and they say the Neo “doesn’t stutter.”.
The $700–$800 range is still framed as potentially reasonable for students and casual users. But for buyers who want to stretch their money further. there’s another comparison in the mix: an older. discounted MacBook Air with an M3 chip priced at $900–$1. 000. which the reviewer suggests may make more sense.
Prime Day runs on a clear schedule this year, too. Amazon Prime Day runs from Tuesday, June 23, to Friday, June 26, 2026. Deals can sell out or expire at any time.
On the day the Neo still shows up at $590. the practical takeaway is straightforward: if you were already thinking about buying a MacBook Neo. this is the window before the Apple Store price increases fully lock in higher costs. A deal rating of 3/5 is tied to that reality—$590 isn’t described as a traditional “deal” in the usual sense. but as a unique chance to save $110 before a price hike.
MacBook Neo Apple price increase Prime Day 2026 Amazon deals A18 Pro 256GB MacBook 8GB RAM iPad price hikes memory prices
Apple always does this right before people need them for school.
So it’s $590 on Amazon Prime Day but Apple is like $699 now? That $110 “gap” sounds fake somehow. Also $590 for a MacBook sounds too good, like it’s gonna be refurbished or something.
My cousin said the Neo is basically an “AI Mac,” so yeah the AI demand thing makes sense. But then why is the iPad Air going up too? I thought only computers mattered. Feels like they just raise prices across the board and call it tech shortages.
I don’t even know what the MacBook Neo is, but $599 to $699 is wild. Next month it’ll be $800 easy. Meanwhile the iPad Pro being $1,199 now… that’s not real life. People should just buy used and stop feeding the Apple Store price changes.