Amazon Prime Day 2 runs Tuesday, June 23, through Friday, June 26, ending at 11:59 p.m. PDT. Editors say they’re tracking deals live and only recommending items they would personally buy—looking for at least 20% discounts (or rare sale items), validating price
Amazon Prime Day 2 is already underway—and the clock is ticking in a way shoppers can feel. This year’s event runs from Tuesday, June 23, to Friday, June 26. It officially ends at 11:59 p.m. PDT on June 26. though editors expect some lingering deals to hang around. especially as competing retailers run their own sale events.
What’s different about how these deals are being picked is the standard behind the list. ZDNET says it only writes about deals the editors want to buy—devices and products they desire. need. or would recommend. The screening starts with discount strength: editors look for deals that are at least 20% off. or items that are hardly ever on sale.
To make sure the savings are real. the team uses established price comparison tools and trackers to verify whether an item is actually on sale and how frequently its price drops. Customer reviews also play a direct role. Editors say they check what matters to real people who already own and use the products being recommended. and they note that recommendations may also be based on their own testing. alongside extensive research and comparison shopping.
The goal, as described by the team, is straightforward: deliver the most accurate advice to help people shop smarter while Prime Day 2 is still live.
As the event moves toward its June 26 close, the shopping pressure isn’t just about Amazon’s own inventory. Editors are also tracking the best deals from competing retailers. anticipating that some offers may outlast the main event window—because sale events rarely end neatly when the calendar says they should.
Whether you’re chasing a specific device or simply trying to catch a rare discount, Prime Day 2’s end time—11:59 p.m. PDT on June 26—sets the deadline. The only question left is what makes it into the list before the event shuts the door.
Amazon Prime Day 2 Prime Day deals June 23 June 26 11:59 p.m. PDT online shopping discounts price comparison tools customer reviews gadget deals