Technology

Zuckerberg pushes Meta to build prediction app Arena

Meta prediction – Meta’s CEO Mark Zuckerberg has directed the company to create a prediction markets app called “Arena,” a new experimental effort aimed at competing with Polymarket and Kalshi. The report says Arena could use a points system rather than money, while Meta would

Mark Zuckerberg’s latest directive is the kind of move that makes prediction-market regulars raise an eyebrow: Meta is trying to step into the space.

A report says Zuckerberg has ordered Meta to create a prediction markets app. and that experimental product goes by the name “Arena.” If it moves beyond testing. Arena could end up competing with Polymarket and Kalshi—two platforms that have been around for more than five years and have built near-complete dominance.

Inside Meta, the effort is described as a top priority for Zuckerberg and the company. The same reporting says Meta plans to scale the app by tapping its huge audience on Facebook and Instagram. The logic is simple: if prediction markets already have the habit of making people feel like they can win. Meta wants to bring that feeling to a much larger room.

Arena’s design, though, may decide whether it ever connects. The report also says the app will likely rely on a video-game-like points system rather than money. The detail lands awkwardly because prediction-market users. at least in practice. are often drawn to the chance of real financial payoff—whether they’re betting on things like the temperature in Paris or weighing odds on insider-trading-style scenarios. Points and virtual rewards could work for some players. but it’s unclear whether they would feel like the same game.

Still, the reporting includes a pressure valve: company insiders say Meta hasn’t ruled out using real money eventually.

Meta’s history with this exact concept adds to the uncertainty. The company previously experimented with its own prediction-market app called Forecast. It opened in 2020 and shuttered in 2022. It used a points system rather than real money, letting people guess about world events—but it never caught on.

That back-and-forth—try it, learn it, adjust—fits a broader pattern attributed to Zuckerberg and Meta over the years. Instagram Stories came after Snapchat. Facebook Reels followed TikTok. Facebook Dating arrived well after Tinder and other dating apps. Threads launched long after Twitter. Arena would be another version of that playbook: spot something gaining momentum elsewhere. then move to replicate it inside Meta’s ecosystem.

The question now is whether Arena stays an experiment. The report says it could be stuck in the experimental phase forever and might never see the light of day. Meta’s past attempt with Forecast, which ran from 2020 to 2022, hangs over that possibility.

If Arena does launch, it may arrive into a world that’s already shifting. The reporting notes Meta could release the app just before prediction markets get banned or severely regulated—an ambition that would turn a product timeline into something more urgent than engineering.

Meta Mark Zuckerberg prediction markets Arena app Polymarket Kalshi Facebook Instagram points system Forecast prediction app technology news

4 Comments

  1. I don’t get the points thing. Like if it’s not real money, why would anyone care? Also Facebook always finds a way to profit off everything anyway.

  2. Arena sounds like that old “play money” thing but with Meta ads. They’re gonna “compete” with Kalshi/Polymarket like that’s easy lol. Next they’ll be predicting my breakup or something. If they do real money later though, that’s when it gets sketchy.

  3. Prediction markets are already messed up, and now it’s on Instagram too?? I feel like this is how they sneak in gambling without calling it gambling. Points systems first, then real money later like they already admitted. Not surprised at all, but I thought they were focusing on AI and fixing feeds not making “wins” or whatever.

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