Xbox price – Microsoft has announced Xbox console price increases worldwide starting August 1, raising prices across multiple models by $100 to $200. The company is also discontinuing its 2TB model and says rising memory and console storage costs are driving the change, wi
By the time shoppers notice the new numbers on the box, the decision will already be in motion. Starting August 1, Xbox consoles will cost more worldwide, and Microsoft is also discontinuing its 2TB model.
The price increases hit several tiers. The Xbox Series S 512GB model rises from $399 to $499, an increase of $100. The Xbox Series S 1TB version moves from $449 to $599, up $150. On the Xbox Series X side. the 1TB Digital edition increases from $599 to $750. while the 1TB Disc model goes from $649 to $800.
Microsoft says the changes come from rising memory and console storage prices. with costs more than 2.5x higher than previous levels. The company also warns those prices could double by the fall of 2027. The timing lands uncomfortably close to last October, when Microsoft raised Xbox prices in the U.S. less than a year earlier.
The Xbox update follows Apple’s own hardware price increases announced just hours earlier, affecting products such as Macs and iPads. Apple pointed to the same kind of industry pressure, citing soaring memory and storage costs fueled by unprecedented demand for AI infrastructure and data centers.
The two announcements land back-to-back for a reason that gamers can feel at checkout. As technology companies pour money into larger AI systems, demand for advanced memory and storage chips has surged, supply chains have tightened, and costs have moved upward across consumer electronics.
Microsoft tried to soften the blow with payment options and plans to expand access to lower-cost hardware. It said it is “working on new programs to provide previously played consoles at lower prices.” For customers purchasing eligible Xbox hardware through Microsoft Stores. the company says there will be greater access to buy now. pay later programs. Amazon shoppers can qualify for up to 12 months of 0% APR financing on eligible purchases.
The pressure is widening beyond Xbox. Microsoft now joins Sony in asking gamers to pay more, with PS5 digital rising from $499 to $599. Nintendo’s increase for the Switch 2 is described as comparatively modest, but the rival may still face pressure to raise prices further in the future.
All of it points toward a new normal for electronics pricing—one driven by chip costs that won’t stay put, and by the scale of demand coming from the AI buildout.
Xbox price increase Xbox Series S 512GB Xbox Series S 1TB Xbox Series X 1TB Digital Xbox Series X 1TB Disc Microsoft discontinue 2TB model memory and storage costs AI infrastructure chip demand buy now pay later Xbox 0% APR financing Amazon PS5 digital price increase Switch 2 price increase
So they’re just gonna keep raising prices forever now? Cool cool.
I swear every time I finally decide to buy something it’s like $100 more. They say it’s memory costs but that’s kinda convenient, ya know? Also why discontinue the 2TB like people don’t notice.
Wait the 2TB model is getting dropped already? I thought the whole point was more storage, so that’s backwards. Like if storage costs are higher, wouldn’t you just charge more, not remove the option. Maybe I’m reading it wrong though.
The “AI infrastructure” thing is such a buzzword excuse. My cousin said you can just get a used Xbox and swap the drive or whatever but I don’t even know if that’s real. Now the checkout is gonna hurt even worse. Also Apple jumped prices too so it’s not just Microsoft being greedy I guess, but still… $750 for a 1TB digital?? nah.