LeBron James chooses the 76ers for his final chapter in the NBA
LeBron James has agreed to sign a two-year, $8 million contract with the Philadelphia 76ers,
When Victor Wembanyama suits up for the San Antonio Spurs, his footwear won’t look any different — at least not for a long time.
The 22-year-old phenom has extended his contract with Nike that will include a signature shoe line, Nike announced Friday, July 31.
”We are proud to continue supporting Victor Wembanyama’s journey with Nike,” the company said in a statement. ”As one of the most unique and influential athletes in the world, Victor is a generational talent who continues to inspire the game’s next generation. We are excited about all that we’ve built together and look forward to more wins ahead.”
Wembanyama had already been a Nike athlete, though his current deal was set to expire in October 2026. Terms of the deal were not disclosed, but ESPN reported that the extension is “long term.”
The shoe company already sold Wembanyama-inspired shoes, such as the G.T. Cut 4 “Victor Wembanyama” models that he used this past season, but this new deal could amplify the brand’s relationship with Wembanyama. Nike has already showcased a personalized alien logo that capitalizes on Wembanyama’s nickname, though the brand hinted on its Instagram page that the personalization around its Wembanyama line could be expanding.
In the post, a short video teases a new logo. Against a backdrop of outer space, an explosion reveals a logo with a V above a W. When paired together, the two letters resemble an alien head. “The game looks different from here,” a caption reads. Nike tagged Wembanyama as a collaborator on the post.
Wembanyama broke out as a massive star this past season, leading the Spurs to the NBA Finals. San Antonio fell to the New York Knicks in five games, but Wembanyama carried the team throughout the postseason.
He averaged 25.0 points, 11.5 rebounds and 3.1 assists per game this season and became the youngest player in NBA history to win Defensive Player of the Year honors. Wembanyama also became the only unanimous selection to win the award.
Earlier in July, Wembanyama signed another contract extension, this one a five-year, $252 million rookie-scale extension with the Spurs. On July 22, Wembanyama was also announced as one of the cover athletes of the popular NBA 2K video game franchise’s upcoming NBA 2K27 edition.