Vegas shop – Fresh off a Game 1 Stanley Cup Final win, the Vegas Golden Knights are wearing a new kind of reputation on T-shirts—one local print shop is leaning into the team’s “most hated” image with designs fans can’t stop asking for.
For a lot of the country, the Vegas Golden Knights aren’t the lovable underdog. They’re the team people want to see lose.
But in Las Vegas, that “most hated” reputation is becoming a selling point.
Fresh off a Game 1 Stanley Cup Final win. the Golden Knights are making headlines on and off the ice as one local shop turns the team’s villain-story energy into must-have merch. A RotoWire poll found Nevada is the only state rooting for the Golden Knights to win the Stanley Cup. with the rest of the country backing the opposing team. That divide is exactly what helped inspire a new design from NuWorld Graphics. a Las Vegas print shop that has been creating Golden Knights merchandise since the team’s inaugural season.
Owner Tyler Vingino said the shop leans into the franchise’s underdog-against-the-world identity. “We’re a very successful team and we want to kind of lean into that in a more positive way and it’s really just Vegas versus everyone at this point. especially what we see against the Canes. Everyone wants to see us lose, but we just keep winning, so which is awesome. When I see people out about wearing those shirts. it really makes me happy and it makes the whole team happy here as well too. ” Vingino said.
The latest shirt is a 4-color print. Vingino said the designs have improved over the years, including an Elvis-themed design the shop produced for the team. “I mean to be able to either come up with some of these designs in house or work with them when they send us over the designs and be able to print it and bring it to life for them. it’s a really awesome feeling and we’re really blessed here at the shop. ” Vingino said.
The shirts are available at City National Arena and T-Mobile Arena.
The Golden Knights will face the Carolina Hurricanes in Game 2 of the Stanley Cup Final tomorrow night at 4 p.m. on Channel 13.
Vegas Golden Knights NuWorld Graphics Tyler Vingino Stanley Cup Final Carolina Hurricanes merch T-shirts Las Vegas