Truecaller launches – Truecaller has rolled out eSIM services for travelers, starting in 29 countries with plans ranging from 1 GB over 7 days to 20 GB over 30 days. The move comes as the caller ID app faces weakening ad revenue and recent job cuts, and it leaves out India amid str
On a travel day, the problem is rarely excitement—it’s the moment your data plan runs out mid-flight. Truecaller is betting that the same app people already use for calls and messages can solve that panic too.
The caller ID company has launched eSIM services for travelers. with plans ranging from 1 GB over 7 days to 20 GB over 30 days. The eSIM product is set to be available initially in 29 countries. including Italy. Sweden. Spain. France. Germany. Poland. Portugal. Romania. the Netherlands. Belgium. Ireland. Austria. Finland. the Czech Republic. Denmark. Hungary. the United States. the United Kingdom. Australia. Canada. New Zealand. Switzerland. Norway. Chile. Indonesia. Malaysia. South Africa. Egypt. and Nigeria.
India is the conspicuous absence. The company’s biggest market isn’t included, and the gap is being linked to the country’s strict telecom regulations. Truecaller’s move follows an earlier pattern in which India blocked Airalo and Holafly over concerns around fraudulent use.
To run the platform, Truecaller said it is working with global cellular connectivity provider Telna and telecom software provider Telness Tech.
The company’s bet is distribution. In a market where eSIM providers such as Airalo. Holafly. Roamless. and NordVPN’s Saily have had to build audiences from scratch. Truecaller is leaning on its existing reach. The app has more than 500 million users, and Truecaller says that base can help it acquire travelers faster.
Fredrik Kjell, Truecaller chief operating officer, framed it as a starting position that competitors don’t share. He said the company offers travel eSIM inside an app used by 500 million people every month. and that established relationships and long-term usage can change how the company distributes and prices the service.
Kjell also described the launch as a strategic shift that makes the app more useful for people. It lands at a sensitive time for the business. Last week. Truecaller slashed 70 jobs across many teams. and it also posted disappointing Q1 2026 numbers: net sales fell 27% to 362 million SEK (which equals $39.34 million). while ad revenues declined 44%.
With advertising weakening, the company is pushing harder on subscription revenue, pointing to features like AI Assistant and Family Protection. eSIM, in that sense, looks like another attempt to bring in newer streams of money.
The timing matters beyond Truecaller itself. eSIM adoption has been rising as more travelers look for connectivity and more devices support it. Investors have also shown interest in backing the space. with startups such as Airalo. Roamless. Kolet. eSIMo. and Truley raising millions of dollars over the past 12 months.
For Truecaller. the question now isn’t whether travelers want easier connectivity—it’s whether they’ll trust the service enough to switch channels inside the same app they already use every day. and whether regulators in each market will let that trust travel as easily as the plan sizes listed on launch.
Truecaller eSIM travelers Telna Telness Tech AI Assistant Family Protection ad revenues India telecom regulations
So basically Truecaller is now a phone plan? Cool I guess.
I don’t get why India isn’t included. Like India can’t have eSIM but the US can?? Sounds like some government drama more than tech stuff. Also 1GB for 7 days is kinda tiny lol.
Truecaller already knows everyone’s numbers, so giving them access to your travel data seems sus. Not saying it’s bad, just like… why would you trust a caller ID app with eSIM activation? Plus mid-flight data panic is real but still.
They cut jobs and now this? Typical. But I mean I travel and I always forget to buy something before leaving, so maybe this helps. The list of countries is weird though, like why leave out India when they’re so big there? Also eSIM is still confusing, my cousin had to do it like 3 times.