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Travis Kelce’s Tommy Hilfiger ad teases growing family with Taylor Swift

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  • Travis Kelce stars in Tommy Hilfiger’s fall 2026 campaign, set at New York’s Plaza Hotel.
  • The campaign also features the new Samoyed dog he reportedly shares with Taylor Swift.
  • The collection puts a modern spin on American prep with pieces like varsity jackets and cable-knit sweaters.
  • Shoppers can find the new collection at Tommy Hilfiger and similar styles at retailers like Macy’s.

Travis Kelce is stepping into his New York prep era for Tommy Hilfiger’s fall 2026 campaign and his four-legged co-star is stealing plenty of the spotlight, too.

Kelce appeared in the campaign with his and Taylor Swift’s new dog, reportedly named Wendy, a Samoyed who was spotted landing in Palm Beach, Fla. just over a week after the newlyweds’ Madison Square Garden wedding.

Now, the pup is making headlines again alongside Kelce as the pair step into New York’s iconic Plaza Hotel for Hilfiger’s latest campaign.

“Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that,” Kelce said in a release. “There’s a magic to this city, and I love that you never know who or what’s around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special.”

For shoppers looking to get Kelce’s fall-ready look, the new fall 2026 collection puts a modern spin on American prep, with cable-knit sweaters, rugby polos, wool coats and the brand’s signature varsity jacket among the key pieces. Seasonal shades and archival red, white and blue details round out the collection, shop below:

Travis Kelce, new dog in Tommy Hilfiger’s fall 2026 campaign

What is Travis Kelce’s Tommy Hilfiger Fall 2026 campaign about?

Kelce stars in Tommy Hilfiger’s fall 2026 campaign as a guest in residence at The Plaza Hotel, stepping into Tommy’s New York world alongside friends and his and Taylor Swift’s Samoyed. The campaign celebrates the culture, creativity and spontaneous energy that make New York such an iconic setting for the brand. 

Where can you shop Travis Kelce’s Tommy Hilfiger look?

The new fall 2026 collection is now available to shop at Tommy Hilfiger. You can also find more similar Tommy Hilfiger looks with Kelce at Macy’s.

Shop more Tommy Hilfiger looks at Macy’s

What are the key pieces in Tommy Hilfiger’s fall 2026 collection?

Tommy Hilfiger’s fall 2026 collection centers on its “Prep Made Current” approach, updating heritage styles with richer textures, refined craftsmanship and modern functionality. Key pieces include cable-knit sweaters, rugby polos, wool coats and the brand’s signature varsity jacket, finished with rich seasonal colors and archival red, white and blue details.

Shop the full collection

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