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Taco Bell’s new Tajín-infused menu is Peso Pluma-approved.
Rolling out at restaurants nationwide on Aug. 13 is a limited-time lineup that pairs Tajín’s “recognizable kick” with flavors and textures fans already know and love — including Pluma, the Mexican singer and musician.
From the Tajín Taco to the Tajín Pineapple Strawberry Freeze, each menu item is infused with Mexican chili-lime seasoning, “bringing a zest of flavor to every bite and sip.”
The collaboration found a fan in Pluma, the Latin superstar, who got the chance to taste-test the Tajín-infused offerings at Taco Bell’s Test Kitchen.
“Together, the three icons are uniting die-hard fans around a lineup that celebrates all-in flavor obsession and the unmistakable taste that has become a staple across generations,” Taco Bell said in a news release.
The fun doesn’t end there: 400 limited-edition bag charm sets will be up for grabs exclusively through Tuesday Drops in the Taco Bell app on Aug. 18 at 2 p.m. PT to “celebrate the new menu lineup.”
Each collectible set includes a small Tajín bottle in a hand-beaded holder, a mini Taco Bell bag and a heart charm featuring Peso Pluma’s logo.
Here’s everything we know about the collab and, more importantly, what’s on the menu.
Here’s what’s on Taco Bell’s Tajín-infused menu
Tajín fans trying to get their chili-lime flavor fix at Taco Bell have a couple of options, from crunchy to sippable. Taco Bell’s Tajín Taco and Tajín Cheesy Gordita Crunch come with a Tajín Clásico Seasoning packet.
The full lineup features:
- Tajín Taco: A crunchy shell seasoned with Tajín and loaded with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheese and mango salsa.
- Tajín Cheesy Gordita Crunch: Filled with a blend of mozzarella, pepperjack and cheddar cheese, a warm, pillowy flatbread wraps around a Tajín-seasoned crunchy taco shell filled with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheddar cheese and mango salsa.
- Tajín Pineapple Strawberry Freeze: Tropical pineapple flavor is blended with strawberry-flavored syrup and Tajín for a frozen sip that hits sweet, tangy and bold all at once. The Tajín Pineapple Strawberry Freeze is available in 16-ounce or 20-ounce servings.