Pucker up! National Lipstick Day is on July 29, and brands and makeup retailers are celebrating with deep discounts on customer-favorite products. That means you could snag your favorite lipstick for almost half the price or maybe even find a new signature shade.
The origins of National Lipstick Day are not exactly known, though some trace it back to Huda Beauty founder Huda Kattan who purchased the rights to the day in 2016 to celebrate the launch of a new lip product. The holiday had been celebrated informally before that.
“I purchased the rights to National Lipstick Day in 2016 to celebrate the launch of our Liquid Mattes,” Kattan told Bustle in 2018. “Since then, we have been expanding our lip collection with new shades, color combinations.”
Other brands and retailers have also hopped the bandwagon, and this year they’re celebrating with deals and discounts. Here’s a roundup of 2026 National Lipstick Day offerings.
Sephora
Sephora is celebrating National Lip Day with savings on select lip picks from top brands, such as its own in-house brand Sephora Collection, Clinique, Gisou, Summer Fridays, Charlotte Tilbury and Kosas.
Besides deep discounts, the beauty retailer is also offering daily deals between July 25 and July 29, during which select products from select brands will be offered for up to 50% off.
Ulta
Ulta Beauty is celebrating National Lipstick Week through Saturday, Aug. 1 with up to 40% off lip liners, lip stains, glosses, lipsticks and more from brands like MAC, Clinique, SACHEU, Too Faced, Lancôme, IT Cosmetics and NYX.
The full lineup of discounts for lipstick week can be found on Ulta’s website.
Macy’s
Macy’s has dozens of lipsticks from different brands including Mac, Clinique, Estée Lauder and Bobbi Brown at discounts of 30% to 50%.
Rare Beauty
Selena Gomez’s beauty brand, Rare Beauty, is offering shoppers 30% off Kind Words Matte Lipstick and Soft Pinch Tinted Lip Oil, and a free tinted clutch with a $50+ purchase between July 29 and 30 on its website.
The brand also launched a new Soft Pinch Lip Oil Stick earlier this month with Gomez wearing the shade “Dream” to Taylor Swift and Travis Kelce’s Madison Square Garden wedding on July 3.
NARS
Nars is offering up to 40% off its lip lineup. The brand’s viral Explicit Lipstick is marked down to $29.40 from $42, and the Powermatte Lipstick to $21.60 from $36. Swifties know the brand carries one of Taylor’s signature shades: “Morocco,” a warm cinnamon available in the Explicit Lipstick range.
Fenty Beauty
Rihanna’s Fenty Beauty is offering 20% off select “lip faves,” such as the Gloss Bomb Universal Lip Luminizer and Fenty Icon Velvet Liquid Lipstick for lipstick day.
Mac Cosmetics
Mac is giving a 40% off select lip products, including on its cult favorite M·A·CXIMAL Silky Matte Lipsticks, which are down to $15 from $25 for the event. The deal is valid until July 29.
Anastasia Beverly Hills
Anastasia Beverly Hills is offering up to 30% off select lip products and lip bundles.
Bobbi Brown
Lip products have been discounted up to 40% at Bobbi Brown with the brand’s popular Crushed Lipstick down to $21 from $35.
Makeup by Mario
Mario Dedivanovic’s brand has lipsticks, lip liners and gloss discounted for up to 50% for National Lipstick Day, according to its website. Dedivanovic is best known as Kim Kardashian’s longtime makeup artist.
Colorpop
Colorpop is offering 50% lip singles and 30% lip kits for National Lipstick Day.
NYX Cosmetics
All lip products are 25% off at NYX Cosmetics for National Lipstick Day.
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@usatodayco.com and follow her on X and Instagram @saman_shafiq7.