Roborock’s “Your – Roborock is turning Miami into a football-themed showcase with a four-day smart home pop-up at Aventura Mall from June 20 to 23, 2026—while unveiling a June 17 partnership with the Miami Lighthouse for the Blind and Visually Impaired, including a $50,000 donat
If the World Cup has you picturing friends packed on the couch, snacks in hand, and the match on loud enough to drown out everything else, Roborock is building its Miami campaign around the same idea: keep the home handled, so people can stay in the moment.
The company’s “Your Home. Your Stadium.” campaign lands in North America as the football celebration heads to North America. and in Miami it’s playing out in two different ways—one designed for the public. and one rooted in a community partnership. Together. the pop-up and the campus event are meant to position Roborock less like a cleaning gadget brand and more like a builder of “intelligent home systems” that let people focus on what’s happening outside the home and on the screen.
The public pop-up at Aventura Mall is scheduled for four days. from June 20 to 23. 2026. running at Center Court inside Aventura Mall at 19501 Biscayne Blvd. Aventura. FL. It’s not being framed as a cold, product-only demo. Instead. Roborock is leaning into football culture and smart home tech in a space that’s meant to feel like part activation. part photo moment.
Inside. visitors are set to find interactive check-in spots and photo-worthy scenes. along with on-site prizes and surprises for people who stop by. Special guest appearances are also part of the plan. A built-in “Soccer for All” element ties the foot-traffic energy to something longer-lasting: every step taken during the activation is described as going toward a good cause. serving as a public bridge to Roborock’s local community work in Miami.
For shoppers who want to buy rather than just browse, the mall setup includes easy access to Roborock’s store partners. That includes nearby Target and BrandsMart locations, plus a scan-to-order setup designed to make it simple to purchase anything that catches their eye.
The campaign’s second act started earlier. On June 17. Roborock officially announced its partnership with the Miami Lighthouse for the Blind and Visually Impaired. with a ribbon-cutting ceremony held on the Miami Lighthouse campus. At the center of the announcement is a $50,000 donation to support Miami Lighthouse’s blind football program.
That funding is described as supporting credentialed coaches. orientation and mobility training. physical therapies. and specialized assessments for visually impaired youth. The same day also included the unveiling of a ClearPath Classroom on the campus—a dedicated space for students from early learning through elementary education. Between 150 and 200 people are expected to attend the opening. including more than 100 students ranging from toddlers to teens. summer camp staff. and local figures.
Roborock’s message connecting the technology to the people is tied to a concept the company calls “Navigation Beyond Vision.” The campaign draws a line between how blind football players navigate the pitch and how robots are built to operate in the real world without relying on sight alone. The description is specific: blind football players navigate using sound and echolocation. reading the game through a ball filled with bells and the voices of teammates and coaches. Roborock links its own work in intelligent navigation. spatial awareness. and AI-powered sensing to that same motivation—understanding an environment without relying on sight.
Miami Lighthouse President and CEO Virginia Jacko and Roborock leadership are set to deliver remarks during the ceremony, alongside other special guests. The day closes with a blind football demonstration led by Miami Lighthouse students and coaches, bringing the event back to the season’s theme.
While the community partnership gives the campaign its heart, the Miami pop-up is where Roborock is pushing its newest cleaning tech into the spotlight.
Across the robot lineup, the focus is on flagship capability. The Saros 20 is positioned as Roborock’s flagship-tier robot vacuum built for heavy everyday lifting. The Saros Rover is the showpiece, and it’s making only its second public appearance in the US since debuting at CES.
Roborock’s Saros Rover is described as its boldest robot vacuum yet, built around a “world-first” wheel-leg design. Each wheel is paired with an independently moving leg. giving it the ability to climb stairs. hop over small obstacles. take sharp turns. and keep its body level across slopes and uneven floors. It’s also claimed it can clean each step as it climbs—an issue other robot vacuums face.
The Saros 20 is built around the AdaptiLift Chassis 3.0 and the StarSight Autonomous System 2.0. Roborock says it’s designed to cross tall thresholds, map a home precisely, and move through cluttered rooms using a slim body that can still slip under low furniture.
For obstacle handling. the Saros Z70 is highlighted for its OmniGrip robotic arm. designed to pick up and move small obstacles like socks before cleaning. It’s also described as having one of the thinnest profiles in Roborock’s range. plus obstacle detection down to objects just a couple of centimeters wide.
The lineup extends beyond vacuum-only robots. The Qrevo S Pro is presented as an all-in-one robot vacuum and mop aimed at “strong everyday performance” with hands-free upkeep. Roborock says it includes suction for lifting embedded dirt from hard floors and carpets. an Anti-Tangle Side Brush. and an all-rubber main brush that resists hair wrap. It also features dual liftable spinning mops with 30 levels of water flow. Its multifunctional dock is described as providing hot-water mop self-cleaning, warm-air drying, and auto dustbin emptying for up to 65 days.
There’s also the Qrevo Curv 2 Flow. described as a roller-mop robot vacuum using real-time SpiraFlow fresh-water cleaning for a more hygienic mop. Roborock lists 2.5x boosted mopping pressure, an innovative Roller Shield, and 20,000 Pa of HyperForce suction. It adds a Certified Dual Anti-Tangle System and a multifunctional dock for hands-free upkeep.
For cordless wet-dry cleaning, Roborock points to the F25 Series, its cordless wet-dry vacuum range for hard floors that mops and vacuums at the same time. Roborock says it self-cleans its rollers and resists tangling. The series includes the F25 Ultra, F25 GT, and F25 Ace Pro.
For smaller, quick cleanups, there’s the H60 Hub Ultra: a cordless stick vacuum paired with an auto-empty hub—combining the reach and flexibility of a handheld with a dock that empties the dustbin for you. Roborock positions it as a lighter “grab-and-go” option.
And for outdoor chores. Roborock is bringing RockMow Z1 LiDAR. its robotic lawn mower that integrates 360° 3D LiDAR with Four-Wheel Drive and a patented Active Steering System. The claim is that it delivers precise. agile mowing across complex. lush lawns—extending the brand’s intelligent-navigation approach from indoors out to the yard.
For shoppers wondering when they can buy something from the display. Roborock says the Qrevo S Pro is available now in both black and white through the Roborock store and Amazon. It’s priced at $599.99 after a $100 launch discount off its $699.99 list price. The wider lineup—from the Saros 20 to the cordless F25 range—is available through Roborock and major retailers.
The message behind the whole rollout is clear in Miami: robots and smart cleaning aren’t just meant to tidy up. They’re being staged as part of the same “stadium” idea—so the season can stay the main event.
Roborock Miami pop-up Aventura Mall Your Home. Your Stadium. Miami Lighthouse for the Blind and Visually Impaired ClearPath Classroom Saros Rover Saros 20 Saros Z70 Qrevo S Pro Qrevo Curv 2 Flow F25 Ultra H60 Hub Ultra RockMow Z1 LiDAR CES