Rihanna has tapped Vivian Wilson—22, transgender, and Elon Musk’s eldest daughter—for the 2026 Pride campaign for Savage X Fenty. The lingerie brand unveiled campaign photos on May 29, featuring Wilson in a black set marked with pro-queer messages, alongside s
Rihanna’s Pride message arrived on May 29 with a face people already recognized—Vivian Wilson, 22, transgender, and now starring in the 2026 campaign for Savage X Fenty.
The lingerie company released photos showing Wilson in a black bra and underwear set printed with pro-queer messages. She paired the look with open-toed stilettos with beaded details. Wilson has worked with Savage X Fenty before, including appearing in a Valentine’s Day campaign earlier this year.
Rihanna’s line landed alongside the images. “At Savage x Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so,” she said, according to WWD.
The choice of Wilson carries its own weight beyond fashion. Wilson is Elon Musk’s eldest daughter with his first wife, Justine Wilson. She came out as trans at 16. At 18, she took legal action to drop Musk from her last name. She hasn’t spoken to her father since 2020.
That personal history sits alongside a rapid rise in modeling. Over the past year, her work has grown fast: Teen Vogue put her on their cover in March 2025. That same spring, she started modeling for Wildfang and Tomboyx. By September 2025, she walked her first runway at New York Fashion Week.
There’s a straightforward thread connecting the moments: the campaign photos are new. but the momentum behind them has been building—Wilson’s work with Savage X Fenty returning this year. her broader modeling breakthroughs since 2025. and the public choices she made about her identity long before she stepped into a Pride spotlight on this scale.
For this Pride campaign, Savage X Fenty has placed that spotlight front and center—using Wilson’s presence to frame confidence and queerness in a way that the brand can’t separate from the story of the person in front of the camera.
Rihanna Vivian Wilson Savage X Fenty Pride campaign 2026 Pride transgender model Elon Musk daughter May 29 lingerie campaign