To mark 1948’s founding, Mountain Dew is selling limited-edition commemorative can bundles for $0.05 on TikTok Shop—1,948 bundles total, one per person—dropping June 29 through July 1.
On June 29, Mountain Dew will start doing something it rarely does: selling a piece of its own history for five cents.
The brand is releasing a limited-edition commemorative can bundle priced at $0.05, available exclusively on TikTok Shop. Exactly 1,948 bundles will be offered, and each bundle comes with a commemorative can plus a 10-pack of Mountain Dew mini cans. Purchases are limited to one bundle per person.
The offer is timed to the brand’s origin story. In 1948. Mountain Dew was born in Tennessee. created by two brothers with a bold citrus recipe “unlike anything else on shelves.” Now. just under 80 years later. Mountain Dew is packaging that beginning into a collectible—then pointing fans to a shopping window that runs June 29. June 30. and July 1.
How the drops will work is straightforward: quantities will be announced on Mountain Dew Instagram Stories at noon ET each day. The commemorative can bundle is available “for a limited time” on TikTok Shop, with the total number of bundles capped at 1,948.
The design itself is built around the brand’s American Original branding. The commemorative can is meant to extend the campaign “American Original – Tasting Great Since ’48. ” which launched in April and spans four creative concepts that debuted across social and digital media this spring. Those four spots—“Big Spender. ” “Hoedown. ” “Cold Ones. ” and “In the Mix”—are each described as paying tribute to the Mountain Dew origin story.
Mountain Dew says the commemorative can continues that storytelling in a direct way: “the brand’s history printed directly on the label.” It also links the can’s design inspiration to a mention in the digital spot “Big Spender.”
Michael Smith. VP of Marketing for Mountain Dew. PepsiCo Beverages U.S. described the point of the bundle as bringing the origin story to life. “Since 1948. Mountain Dew has been defined by bold spirit. unrelentless grit and ambitious energy – qualities that continue to drive the brand forward today. ” he said. “This commemorative can is about bringing that origin story to life. paying homage to our roots as an American Original and giving fans a meaningful way to celebrate Dew history.”.
For fans who want to catch the drop. the brand is directing attention to TikTok for updates when the commemorative can goes live. The broader pitch is that this isn’t just a throwback for collectors—it’s a timed. limited release that turns a brand milestone into a quick. shareable moment on a shopping platform.
Behind the scenes. the announcement is coming from PepsiCo. where Mountain Dew sits within a portfolio that includes Lay’s. Doritos. Cheetos. Gatorade. Pepsi-Cola. Quaker. and SodaStream. PepsiCo generated nearly $94 billion in net revenue in 2025 and says its products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.
Mountain Dew TikTok Shop commemorative can 1948 five cents limited edition bundle American Original – Tasting Great Since '48 Michael Smith