Mercadona shoppers could be paying more than necessary for everyday groceries if they focus only on products placed directly at eye level, according to economist and financial content creator Gabriel García. The economist has drawn attention to what he describes as a common supermarket merchandising strategy. He claims that “normally the middle shelves tend to be considerably more expensive” than those positioned higher or lower in the aisle. His comments, made while discussing shopping habits at Mercadona, have attracted widespread attention among consumers looking for
ways to reduce household spending. Economist claims Mercadona shoppers often overlook cheaper alternatives García argues that many customers naturally focus on products positioned at eye level, where retailers frequently place items they most want shoppers to notice. As a result, consumers may miss cheaper alternatives located elsewhere on the shelf. According to García, “normally the middle shelves tend to be considerably more expensive”, as retailers often place higher-margin products where they are easiest for shoppers to see and reach. The observation has attracted widespread attention
as food prices remain a concern for many households across Spain, prompting consumers to seek practical ways to reduce spending without significantly changing their shopping habits. Why eye-level shelves attract shoppers Retail experts have long recognised that product placement plays a major role in influencing consumer behaviour. Eye-level shelving is considered premium retail space because products displayed there are more likely to be noticed. As a result, manufacturers and retailers often position items they wish to promote most prominently, while lower-priced alternatives may be located
on higher or lower shelves. García explained that shoppers who only scan the middle section of supermarket aisles could be missing less expensive options located elsewhere. Rather than focusing immediately on products placed directly in front of them, he recommends taking a few extra seconds to examine the entire shelving unit before making a decision. The strategy does not guarantee that every cheaper product will be located away from eye level, but it can help consumers compare a wider range of options and potentially identify
better value alternatives. A simple change that could reduce grocery spending The economist’s advice centres on changing shopping habits rather than eliminating products from a household budget. By comparing products positioned on different shelves, consumers may be able to find similar items at lower prices. This approach can be particularly useful when purchasing staple goods such as pasta, rice, cereals, cleaning products and household essentials, where multiple brands often occupy the same section. García suggests that many shoppers make decisions quickly, selecting the first product
they see rather than reviewing all available alternatives. While the price difference between individual products may appear small, these savings can accumulate over time when applied consistently across a weekly or monthly shop. The recommendation relates to a wider concern among consumers seeking practical methods of managing household expenditure amid continuing concerns over the cost of living. The advice has resonated with some shoppers online. Ana Holford, who lives in Spain, said the economist’s comments had prompted her to reconsider her shopping habits. “I live
in Spain and Mercadona is the only supermarket I use, but I’ve a feeling that’s about to change. Next time you go check the shelves,” she wrote. Product placement is a well-established retail strategy The economist’s comments are based on a merchandising practice that has been recognised within the retail industry for many years. Supermarkets carefully organise shelves to maximise visibility and encourage purchasing decisions. Premium brands and products generating higher profit margins are often given the most prominent positions, while cheaper alternatives may occupy
less visible locations. This does not mean that every item at eye level is the most expensive, nor that every lower shelf contains the cheapest option. However, retail specialists generally agree that shelf placement can significantly influence customer behaviour. For this reason, consumer experts frequently advise shoppers to compare unit prices and examine an entire section before making purchases. The same principle applies across many supermarkets and is not unique to Mercadona. Mercadona remains Spain’s leading supermarket chain The discussion has generated particular interest because
it relates to Mercadona, Spain’s largest supermarket chain and one of the country’s most visited retailers. With thousands of stores across Spain and Portugal, the company serves millions of customers each week and plays a significant role in the country’s grocery market. As a result, any advice relating to saving money while shopping at Mercadona often attracts considerable public attention. However, it is important to note that García’s comments reflect his own assessment of retail merchandising practices rather than an official statement from the company.
Mercadona has not publicly stated that products placed on middle shelves are more expensive. Instead, García’s remarks refer to a broader supermarket strategy commonly discussed by economists, retail specialists and consumer advisers. Looking beyond the first product on the shelf For consumers hoping to reduce grocery costs, García’s advice is straightforward: take a moment to look beyond the products positioned directly in front of you. Checking higher and lower shelves, comparing prices between similar products and reviewing the cost per kilogram or litre can help
shoppers make more informed decisions. While no single tactic will dramatically reduce a household’s food bill, small savings made consistently throughout a supermarket shop can add up over time. The economist’s recommendation serves as a reminder that the way products are displayed can be just as important as the products themselves when it comes to managing spending and finding value in the supermarket aisle.
Mercadona, grocery shopping, supermarket shelves, eye level, middle shelves, household spending, cost of living, unit price, Spain