Meghan Markle revealed the affectionate names she uses for Prince Archie and Princess Lilibet, calling them “Arch” and “Lil” while discussing her family-friendly brand jams in a video posted May 24.
Meghan Markle is giving a little peek behind the sweetness—right down to the nicknames she uses for her children.
In a video posted Sunday. May 24. via the As Ever Instagram account. the Duchess of Sussex talked about the brand’s iconic jams and how each member of her family has a different favorite. Meghan. 44. referred to her son Prince Archie and daughter Princess Lilibet with the endearing names only a parent would use day to day.
“Everyone in my family has a different favorite. My husband loves the raspberry,” she said in the clip. “Lil loves the strawberry. Arch likes both.”
She then added, “And I like the marmalade.”
The Instagram caption expanded on the jams’ backstory, connecting the flavors to Meghan’s real kitchen. It described the spreads as inspired by “jams Meghan has created in her own kitchen and shared over the years. ” emphasizing that each one reflects “a small-batch. carefully balanced approach to flavor.” The caption also framed the taste as “bright and fruit-forward with just a hint of tartness and a whisper of lemon. ” saying they’re crafted to “highlight each fruit’s natural essence without overpowering it.”.
Meghan’s family details have come in other recent glimpses, too. Earlier this month, she shared an inside look at their trip to Disneyland. In an Instagram series posted May 13, she captioned the carousel with a red heart emoji. The first image showed Meghan standing alongside her mother, Doria Ragland.
Archie, 7, and Lilibet, 4, appeared in additional photos, wearing Mickey Mouse ears. At the theme park, the kids met characters, and Lili even got a chance to hug Cinderella. Another photo showed Meghan and Harry holding hands with their two children while walking around the park.
The nicknames land with extra warmth because Meghan has been offering personal details about her home life since welcoming Archie in May 2019. Harry and Meghan wed in May 2018 and stepped back from the royal family in 2020.
Earlier this year, Meghan also spoke with Jamie Kern Lima on the “Jamie Kern Lima” podcast. During an April 2025 appearance, she said, “That man loves me so much. And, you know, look at what we’ve built. We’ve built a beautiful life and we have two healthy. beautiful children.” In the same interview. she compared their life to Super Mario Brothers—calling her husband “very. very handsome” and highlighting his “beautiful” heart.
“She’s like, ‘Slay the dragon, save the princess,’” Meghan explained. “I’m like, ‘That’s my husband. He’s just out there. Just constantly — he’s just going to do whatever he can to make sure our family is safe and protected and we’re uplifted and still make time for date nights.’”
Put together, the May 24 video and Meghan’s recent posts keep circling the same theme: the public brand and the private family life are staying close together—sweet flavors, Disney memories, and the simple shorthand of “Lil” and “Arch.”
Meghan Markle Archie Lilibet As Ever jams nicknames Lil Arch Disneyland Doria Ragland Harry and Meghan royal family strawberry jam raspberry jam marmalade
Arch and Lil?? That’s cute but also kinda weird how everyone’s watching their lives lol.
Wait she has a brand of jams? I thought this was just another royal headline. Lil likes strawberry and Arch likes both… that’s literally it? People really care this much??
So is the jam thing like, for the kids or is she making money off their nicknames? I saw somewhere “As Ever” and I’m like is that her husband’s nickname too? Idk. Also Disneyland pictures in the middle of all this drama, seems kinda strategic.
I don’t understand why she’s saying “Arch likes both” like it’s some big reveal. My sister calls her kid something similar and nobody wrote an article. And the lemon hint?? she’s really trying to turn everything into content. Maybe the jam is good though, I’ll admit.