Madonna unleashes Confessions II promotion, Pride and World Cup

Madonna x Sabrina – Released by major record label Warner, the album is more than a string of potential dancefloor fillers. It occasionally shifts towards pop, includes folk influences and ventures briefly into reggae with Colombian singer Feid. It also features a collaboration with Dutch DJ Martin Garrix, a duet in which Belgian star Stromae delivers a spoken-word performance, and a track recorded with her daughter Lola Leon. The most-talked-about collaboration is with Sabrina Carpenter, who joins Madonna on “Bring Your Love”, a song the

pair performed together at the Coachella festival in April in a performance that quickly went viral. The song “Danceteria” pays tribute to the legendary club where Madonna once worked in the 1980s New York. The new album has also been accompanied by an aggressive promotional campaign that included a surprise mini-concert in New York’s Times Square in early June to launch Pride Month, the annual celebration of LGBTQ rights. She is also due to perform at the half-time show of the Football World Cup final

on 19 July alongside Shakira and K-pop sensations BTS. “There is a genuinely aggressive strategy compared with the last album — a whole battle plan has been orchestrated. She’s leaving nothing to chance,” Benoit Clerc, an author whose book analyzing her 305 songs will appear in October, told AFP.

Madonna, Confessions II, Sabrina Carpenter, Bring Your Love, Coachella, Times Square, Pride Month, World Cup final half-time show, Shakira, BTS, Feid, Martin Garrix, Stromae, Lola Leon, Danceteria