Kwik Trip rolled out its Mountain Dew Dunker on June 15, a limited-time donut collaboration with Mountain Dew. The chain says early reactions are mixed, and social media shows everything from excitement to outright disgust—while the promotion runs alongside th
For anyone trying to decide whether to grab one right away, Kwik Trip has already delivered the answer—at least on social media.
On June 15. the Midwest convenience-store chain officially launched a new donut called the Mountain Dew Dunker. created in collaboration with Mountain Dew. The shop positioned the new item as an extension of its existing Kwikery Bake Shop Dunker line. describing the flavor as “citrusy” and framing the taste as something meant to “fuel you to live life (to) the fullest.” The donut is available at all Kwik Trip locations while supplies last.
Kwik Trip’s director of category management, Micah Rupprecht, said in a news release that the partnership is designed to meet customers who are looking for new food experiences.
“Kwik Trip guests expect us to continue to innovate with our signature products. and partnering with Mountain Dew allows us to push the boundaries of what a donut can be. ” Rupprecht said. “The creation of Mountain Dew Dunkers does exactly that. It’s fresh, fun, and perfectly encompasses both brands.”.
In an email sent June 17, Kwik Trip said feedback has been mixed—some customers are loving the idea, while others say it isn’t for them. The online reaction has matched that split.
On X, one user said they’d try the donut but wouldn’t commit to buying an entire box. Another suggested people should go early, claiming the donuts have been selling out fast each day.
Not everyone sounded convinced. One post asked, “What the hell is this?!” while another user wrote, “grosssss!!! I know y’all like diet dew but just NO!!!”
Still, there were plenty of enthusiastic voices. One user said they’re visiting Wisconsin this weekend and is “wayyyyyy too excited to visit Kwik Trip again,” calling the Dew Dunkers “the cherry on top.”
The Dunker isn’t Kwik Trip’s only Mountain Dew tie-in right now. The companies are in the midst of their second annual Mountain Dew Kwik Climb sweepstakes. Throughout the summer. Kwik Trip loyalty members can participate in a game in the Kwik Rewards app for a chance to win prizes ranging from the new Mountain Dew Dunker to cash prizes upwards of $250. 000.
Kwik Trip Director of Marketing David Jackson said in a statement that the sweepstakes is returning for a second year and that this year’s prizes include “adding the excitement of the Mountain Dew Dunker.”
“We’re thrilled to partner with Mountain Dew and PepsiCo for a second year in a row. enhancing last year’s Kwik Climb program with even more prizes to give away. ” Jackson said. “Adding the excitement of the Mountain Dew Dunker into the fold this year takes the promotion and the partnership to the next level.”.
At the moment, the numbers aren’t the story—taste is. The Mountain Dew Dunker’s availability while supplies last means the debate is being settled in real time, with customers rushing in for a bite or recoiling at the very idea of a donut flavored like a citrus soda brand.
Kwik Trip Mountain Dew Dunker Mountain Dew donut collaboration Kwik Rewards Mountain Dew Kwik Climb sweepstakes PepsiCo Midwest convenience stores limited-time promotion social media reaction
Mountain Dew Dunker sounds like diabetes in donut form.
Wait is it like the Dunker line but with pop flavor? I saw someone say it sells out fast so now I wanna try it just to say I did lol. If it tastes like diet Mountain Dew though I’m out.
Honestly I thought “Dunker” meant you dunked it in something, like ice cream or milk, not that it’s just another donut. That’s probably why people are confused and mad. I’ll probably still grab one if my store has it because Kwik Trip never misses.
Idk what’s happening with these collab donuts… first it’s churro this and Mountain Dew that. The article says ‘citrusy’ but then everyone’s saying gross and I’m like?? Is it sweet-sour or just weird? Also limited time at all locations… sure, because not like some of us live 45 minutes from the nearest one.