Joi AI, a Cyprus-based adult AI companion startup, is hiring 10 people for a four-week, paid trial that asks participants to test its NSFW audio feature, complete daily guided sessions, and submit weekly reports—sparking a torrent of more than 100,000 applicat
For four weeks, the job isn’t about building a model or improving a chatbot. It’s about trying an adult AI feature—and then writing about it.
Joi AI. an AI companion startup that markets itself as offering “AI-lationships that satisfy you emotionally. intellectually. and intimately. ” is hiring 10 “masturbation consultants.” The role is open to people 18 or older and asks applicants to write about their intimate experience using the company’s NSFW audio feature.
When Joi AI posted the job listing on social media, its Cyprus-based brand head, Julie Levin, expected some backlash. She didn’t expect the inbox to fill so quickly.
Levin said the company received over 100,000 applications in the last couple of days. “What are we supposed to do with 100,000 applications?” she said. “I should probably call them ‘winners,’ because it’s such a competition.”
Joi AI says the position is real and that it will administer the study with the help of human resources. Participants are being sought across different ages, genders, and sexualities. During the trial, consultants will complete “daily audio-guided sessions” and write “short weekly reports.”
Levin said she plans to ask the consultants about their well-being and about product questions such as whether anything “interrupt[ed] or inconvenience[d] your process.”
The company previously operated under a different name: Joi AI rebranded from Eva AI in 2025. It runs on the web and uses a coin-based pricing model; an initial $13.99 a month buys 1,000 coins. Eva AI, founded in 2023, has raised an estimated $4 million since its founding, according to PitchBook.
Levin declined to share investors, revenue, or specific user numbers. But she said 70 employees are working on the product and that it has millions of monthly users.
The hiring push also points to what Joi AI is trying to measure. The company’s stated question for applicants asks: “What do you hope to learn about yourself?” Levin said the company expects people to learn how masturbation affects their lives “in a good way or a bad way. ” and that it wanted candidates to “reflect on that.”.
Joi AI also posted a callout asking people to share their application screenshots. Some applicants responded publicly with personal motivations. One commenter wrote, “I want to be part of history.” Another said they hoped they could “earn from a hidden habit.”
To apply, applicants must fill out a basic questionnaire. One detail has drawn extra attention: Levin’s email was publicly shared, and candidates have been sending their résumés directly to her. Levin said the majority of applicants are men in their 20s and 30s.
She said she’s enjoying the reaction online. “I think it’s the hottest job listing right now,” Levin said. “You expected it to be somewhere like OpenAI or Google. It’s not.”
The adult AI market around Joi AI is moving quickly. Levin referenced broader competition. including Elon Musk’s xAI. which remains the only major AI lab she described as launching directly into the space with lingerie-wearing AI companions and a “spicy mode” feature. She also discussed OpenAI, which at one point said it would expand into allowing “erotica,” though it reportedly backed off.
For Joi AI, though, the immediate challenge is practical: narrowing 100,000-plus applicants down to 10 people willing to test an NSFW audio feature and document what they feel and what happens when they use it.
Joi AI mastu rbation consultants NSFW audio feature adult AI companion Julie Levin Cyprus based Eva AI rebranded 2025 coin based pricing 1 000 coins for $13.99 PitchBook xAI spicy mode
Honestly 100k apps for that is wild.
So they’re just paying people to… write about their masturbation? That sounds less like research and more like marketing.
Wait, I thought this was about building an AI model or something but they want “weekly reports” on intimate use?? Like I’m confused how that helps “emotional and intellectual” stuff. Also why Cyprus lol.
Call them winners?? That’s kinda messed up. I saw something on TikTok like “they’re hiring people to test sex bots” and figured it was fake, but now it’s like real and there’s 100k people applying. Wonder if the $13.99 a month coins thing is connected, like are they even profiting or is this just paid testers funneling money to the app.