Jets AI-first – New York Jets front office leaders say the organization has shifted decisively toward an AI-first workflow, with Iwao Fusillo’s push helping expand Microsoft Copilot usage from a small group to 91 percent of staff within roughly 100 days.
The shift didn’t start with a trade deadline move or a draft pick—it started with prompts.
Under Iwao Fusillo. the New York Jets’ new chief data and analytics officer. the franchise has expanded its reliance on automation far beyond the way fans talk about Madden ratings. Fusillo has placed the front office on what he describes as an “AI-first” path. and he lays out the change in adoption numbers that are meant to feel immediate: 91 percent of the team’s front office now uses Microsoft Copilot on a day-to-day basis.
Fusillo says the ramp-up happened quickly. Roughly a hundred days ago, only “a handful” of the Jets’ employees used Copilot. Those now using it are averaging two or three prompts per day as the tool becomes routine work rather than an occasional experiment.
“I call that level one, or horizon one, which is adoption,” Fusillo told Rob Schaefer. “Do we have large business gains from that level one? Not really. But have we changed the culture of the entire front office? Yes. To think AI-first.”
That is the real message behind the figures: the Jets aren’t pointing to an immediate scoreboard advantage. They’re describing a change in habits—how people in the building work, think, and process information—while Copilot moves into daily operations.
The speed of the roll-out also lands in a moment when many organizations are wrestling with both the value and the fallout of automation. With AI already capable of reshaping office tasks—and the fear that it could displace millions of workers—this kind of internal pivot carries a broader weight than just tech adoption inside a football franchise.
For the Jets, the stakes are hard to miss. Nearly 60 years after winning their only Super Bowl, their search for another championship has never been patient. If the organization believes changing its front-office culture is the path forward. it’s doing so with time running—and with the clock ticking toward the next chance to win big.
New York Jets Iwao Fusillo Microsoft Copilot AI-first front office data and analytics automation business gains adoption
So they’re using ChatGPT to do football paperwork now? Cool cool.
91%?? That sounds made up unless they also use it for actual plays. Like if the AI says go for it, then what lol.
I don’t get it, because if Copilot is “prompts” then why not just… have better scouts. Sounds like Madden ratings talk to me. Also 100 days is like nothing, they still can’t block.
Next they’re gonna tell us the AI is drafting players too. Watch, they’ll blame the computer when it doesn’t work. Funny how it’s “not about a scoreboard” but somehow everything still ends up on Sundays when they lose.