Apple’s revamped Siri, expected to arrive with iOS 27, would let users set chat histories to delete automatically—after 30 days, one year, or never—offering an unusual approach as other AI assistants mainly default to temporary “incognito” chats.
Apple is preparing a privacy-forward twist for its next-generation Siri. positioning how chats are stored—rather than just what Siri can do—as a selling point in the AI race.. In iOS 27. Mark Gurman reports that Siri will add an option to auto-delete chat histories. giving users control over how long conversations can remain.
The setting would allow people to keep chat histories for 30 days, one year, or forever. That flexibility stands out against other major AI players, which Gurman notes typically provide temporary incognito-style chats rather than offering a longer-term retention menu.
The pitch is tightly connected to Apple’s wider strategy on AI. where the company has leaned on privacy as a differentiator.. As Apple continues to lag behind competitors. the hope is that its record on protecting user data can earn it some breathing room while the company updates its underlying systems.. Gurman also points to Apple replacing many of its under-the-hood components with Google’s Gemini tech. even as Siri’s behavior around “memory” is being constrained.
In that shift. Gurman frames the tradeoff clearly: most leading AI chatbots depend on histories and memory systems to personalize responses and improve future interactions.. Apple. he says. will place tighter limits on how memory works—restricting what information can persist and for how long it can be retained.. For users. that means the convenience of long-running conversational context may come with tighter boundaries. at a moment when anxiety around AI is rising.
The pattern is consistent: while other chatbots lean on stored histories to personalize and learn, Apple’s planned Siri limits what can be retained and gives users timed options—30 days, one year, or forever—while also aiming to keep the memory system within stricter rules.
Gurman’s reporting also suggests Apple is trying to convert a perceived weakness into a feature.. By curbing how memory persists. Apple appears to be shaping its next Siri experience around the idea that fewer retained details can be preferable. especially as Apple Intelligence continues to face criticism in the competitive landscape.
Apple Siri iOS 27 auto-delete chat histories privacy Mark Gurman Google Gemini Apple Intelligence AI chatbots memory limits