Hallmark Teams Up With Bears for 2026 Holiday Touchdown

Holiday Touchdown: – Hallmark Channel is making its third “Holiday Touchdown” movie installment, and this time the Chicago Bears will be at the center of an all-new love story slated to air during the network’s 2026 “Countdown to Christmas” event.
The next “Holiday Touchdown” romance is heading to the gridiron.
Hallmark Channel has announced that its third installment in the holiday movie franchise will partner with the Chicago Bears for an all-new love story. The project will be called Holiday Touchdown: A Bears Love Story. and it’s set to air during Hallmark Channel’s 17th annual Countdown to Christmas programming event later in 2026.
Hallmark kicked off the series in 2024 with Holiday Touchdown: A Chiefs Love Story, starring Hunter King and Tyler Hynes. In 2025, the franchise moved to the Bills with Holiday Touchdown: A Bills Love Story, starring Holland Roden and Matthew Daddario. For the Bears movie, casting has not yet been announced.
Bears head coach Ben Johnson and tight end Colston Loveland took part in the announcement video, which Hallmark shared for fans to watch.
Darren Abbott. President and Chief Brand Officer at Hallmark Media. framed the move as a continuation of the tradition built by the first two films. “After the tremendous success of our first two Holiday Touchdown movies. we knew we wanted to continue the tradition by partnering with another iconic NFL franchise and fan base. The Chicago Bears have a rich history. passionate supporters. and a culture that extends far beyond the football field. making them a perfect fit for a heartwarming holiday story. ” Abbott said. “We can’t wait for audiences to experience this story and celebrate the passion and spirit that bring Bears fans together.”.
Kevin Warren, President and CEO of the Chicago Bears, spoke to the collaboration as more than just a movie moment. “We are honored. grateful and excited to join forces with Hallmark Media. Skydance Sports and NFL Films on this special project. As we continually look for ways to further the connection with our passionate Chicago Bears fans and amplify our global brand in creative ways. we will provide our club and our fans with the opportunity to grow together by creating a special. meaningful movie. ” Warren said. “We look forward to the work ahead alongside Hallmark Media. Skydance Sports and NFL Films. and we are energized for the product we will create together. celebrating football. family. the Chicago Bears and the holiday season.”.
For viewers hoping to get closer to Hallmark before the new movie arrives, Hallmark says you can meet some of your favorite Hallmark stars later this year by attending the Hallmark Christmas Cruise or the Hallmark Christmas Experience in Kansas City.
Hallmark Channel Holiday Touchdown Chicago Bears Holiday Touchdown: A Bears Love Story Countdown to Christmas Darren Abbott Kevin Warren Ben Johnson Colston Loveland NFL Films Skydance Sports
Wait so it’s a movie AND the Bears are like… in the plot? Hallmark really be mixing everything lol
I don’t even watch football but this feels weird. Aren’t they gonna blur the lines with, like, sponsorship or something? Still kinda cool though
Ben Johnson and Colston Loveland are in the announcement so I’m assuming they’re the leads?? Like romance between the coach and the tight end? That would be… different. Also 2026 is so far I’ll forget this by then
This is what happens when everyone’s out of ideas. Next they’ll do a Steelers love story or whatever and pretend it’s “family” while paying for NFL access. I’m just saying the last two were Chiefs/Bills so Bears makes sense but I don’t get why they need the whole Countdown to Christmas thing