Guy Ritchie’s In the Grey flops theatrically, rebounds fast

Guy Ritchie’s In the Grey, starring Henry Cavill, Jake Gyllenhaal, and Eiza González, made about $13 million worldwide on a reported $70 million budget. After mixed reviews and a 49% Rotten Tomatoes score, the film has already found a new audience route—rentin

By the time the box-office numbers settled, Guy Ritchie’s latest action effort already felt like it had missed its moment. In the Grey, starring Henry Cavill, Jake Gyllenhaal, and Eiza González, debuted theatrically barely two weeks ago—and now it’s available to rent or purchase on PVOD.

The quick pivot is striking because the theatrical window for major releases has historically been broader than this. The PVOD move happens after a rollout that offered only about 17 days between theatrical release and home viewing. a pace that looks increasingly unusual as studios and exhibitors try to correct missteps from the last few years. Universal. for example. has committed to a four-week theatrical window for its movies starting this year. with that window increasing to at least five weekends from next year onward.

In the Grey didn’t arrive with the cushion of strong audience momentum at the box office. The film grossed only around $13 million worldwide against a reported budget of $70 million. That places it well below Ritchie’s recent track record at the global box office: Operation Fortune: Ruse de Guerre brought in $49 million worldwide. The Ministry of Ungentlemanly Warfare earned $29 million worldwide. and The Covenant reached $21 million worldwide.

The film’s performance also lands in the middle of a rough stretch at the box office for Ritchie. Over the last half-decade, four of his movies have fallen short of commercial expectations. There’s a twist to the story, though: Ritchie’s projects often do better once they reach home viewing. The Ministry of Ungentlemanly Warfare is currently the number one movie on the domestic Peacock chart.

His streaming reach has also been built through a trio of hit shows—Netflix’s The Gentlemen, Paramount+’s MobLand, and Prime Video’s Young Sherlock. Even with that history, In the Grey’s theatrical showing and early critical reception weren’t enough to keep it on the big-screen for long.

Critics were mixed, and the ratings reflected that. In the Grey is sitting at a 49% score on Rotten Tomatoes, where the consensus describes the film as “slick” while also saying its lack of fresh ideas put its entertainment value in the red.

But the early home-audience signals point in a different direction. In the Grey holds an 83% audience score on Rotten Tomatoes. And according to FlixPatrol, the film debuted at the number two spot on the domestic iTunes chart.

The movie’s release details add another layer to the turnaround. The listed release date is May 13, 2026, and the runtime is 98 minutes. The producers are Ivan Atkinson, Dave Caplan, Guy Ritchie, and John Friedberg.

For Henry Cavill, In the Grey also continues a post-Superman career pattern that hasn’t always matched expectations. It’s the second-lowest-grossing movie of his post-Superman career, after Night Hunter.

Even so, it’s the speed of the shift—skipping the wider theatrical run and moving straight into PVOD—where the stakes feel most immediate. The theatrical era may be getting longer on paper for some studios, but for In the Grey, the home-screen audience appears to be showing up early.

Guy Ritchie In the Grey Henry Cavill Jake Gyllenhaal Eiza González PVOD Rotten Tomatoes iTunes chart Peacock home video