Google lets – Google is rolling out a new way for major creators and publishers in the US to claim dedicated Search profiles that can surface their videos, articles, and social links. But access is tightly limited: applicants must be at least 18 and meet high follower thres
The first thing you notice in Google’s demo isn’t the layout. It’s the control. In videos showing the new feature. prominent creators and publishers can claim dedicated profiles inside Google Search—profiles built to highlight their online presence across platforms instead of leaving everything to chance.
Google says the program is available in the US for “big creators and publishers. ” who can use Search to feature links to videos. articles. and other profiles online. The profiles aren’t just a generic card, either. In the demos. Google shows a short summary of the person or brand. pinned media from places like TikTok and Instagram. and a feed that aggregates posts from multiple platforms. The result is closer to a hub than a simple search result.
Access comes with a hard gate. Google is limiting these Search profiles to people who meet specific thresholds on at least one platform and who are at least 18 years old. The minimum requirements are: 100,000 YouTube subscribers, 100,000 followers on Instagram or X, or 300,000 followers on TikTok.
Google already has knowledge panels that appear for notable people and publications. but these new profiles are different in one crucial way: they give the subjects more control over what appears in Search. That shift matters because it moves creators from simply being “mentioned” by Google to actively curating how their presence is presented.
The feature also lands in the same space where link-in-bio tools have become a routine stop for creators trying to consolidate their digital lives. Google’s Search profiles are positioned as an alternative to services like Linktree. which creators already use to aggregate various online presences into one place.
Google even shows a real example: it says it has already made a profile for The Verge—asking people to check it out and follow the publication.
Google Search social media creators YouTube subscribers Instagram followers X followers TikTok followers knowledge panels Linktree digital profiles
So basically Google is doing link-in-bio now? Idk seems kinda pointless.
Wait, does this mean your own Google search can be messed with by some creator? Like they can pin stuff and make themselves look better? Seems unfair.
I thought knowledge panels already show everything though, so what’s the difference? Like if you have 100k YouTube subs you just get a special page inside Search, right? Also why TikTok at 300k? seems random.
Google keeps adding “profiles” and “feeds” but it’s really just ads in disguise. The Verge got one already so of course it’s biased lol. And if you’re not famous you’re just stuck with whatever the algorithm decides, so yeah great.