USA Today

Gen Z bros cool on Trump after prices, wars, Epstein

Gen Z – At a UFC night on the White House South Lawn, young men who came for a fight described a widening disconnect with President Donald Trump—focused on economic pain at the pump and grocery store, anger over foreign conflicts tied to U.S. spending, and bitterness

The line outside the White House started building early for Trump’s June 14 UFC event on the South Lawn. By the time the crowd was settling in, the point of the night felt clear: a setting tailored for young men, with a president who has long treated combat sports as both brand and bridge.

But as the conversations stretched on—waiting, joking, checking phones between announcements—another theme kept showing up, uninvited. Several young men said their support for President Donald Trump hasn’t simply cooled. They described it as something more lived-in and specific: prices they can’t ignore. wars they believe they didn’t bargain for. and a trust they felt was promised and then stalled.

Across the board. the numbers the president is carrying are getting worse with the same young demographic that helped power his 2024 win. In that election, men under 30 broke for Trump over Vice President Kamala Harris by about a single point. This year, though, Trump’s approval with that same group has collapsed. A recent poll put him underwater by roughly 55 points with that demographic.

In Washington on the South Lawn, the young men I spoke with didn’t sound like they were talking about politics from afar. They sounded like they were talking about their wallets and their daily routines. “Almost every person I talked to came back to prices.”

One attendee put it bluntly, saying the promise never matched reality: “He said he was anti-war. He said he was gonna lower prices, and we’re just not… That result is just not happening.” Another said the frustration had gotten so intense he’d started avoiding the simple chore of refueling. “Prices are ridiculous. Don’t even get me started on gas. I don’t even wanna fill my gas tank no more.”.

A third, describing himself as middle class, framed it as a disconnect between politics and ordinary life. “I want things that affect my life. I wanna see change in my regular day-to-day, and I don’t see that.”

Even Jack Posobiec—who has spent years selling Trump to this audience and still supports him—didn’t try to erase that economic complaint. He admitted. “Gas prices are up. ” but said they are “coming down.” He also offered the defense that the Trump administration has given: that higher gas prices are the price of Trump’s efforts to quash the Iranian nuclear program.

To these attendees, the defense didn’t fully land. As of early July, an Economist/YouGov poll found 69 percent of young adults disapproved of Trump’s handling of Iran. And in the South Lawn crowd. the deeper break wasn’t only about cost—it was about the feeling that the promised reality of restraint never arrived.

“We didn’t know wars were gonna start with other countries,” one man said when asked what single issue they’d want Trump to fix.

The answer came quickly: foreign aid to Israel. “A lot less. People are dying, and it just shouldn’t be happening — and we’re paying for that as taxpayers.” Another attendee nodded along. “We don’t want conflict. A lot of young people are on the same page with that.”

Posobiec tried to soften the framing. saying. “It’s a war. but it’s not a forever war.” But he also conceded how hard that is to sell to people who felt they were taking Trump at his word. And he offered a key admission that sat at the center of the night’s conversations: “You cannot disassociate the war in Iran with the gas prices and the economic pain people are feeling.”.

That fusion—foreign policy tied to economic strain—appeared again and again, not as a debate tactic, but as lived frustration.

A third reason for the softening, according to the young men I spoke with, was less about policy and more about a campaign promise that now feels broken. The “Epstein files” episode—and the sense that Trump promised transparency, then stalled—has left a mark.

“After the Epstein files and everything, [things have] ramped up with how he’s been acting,” one young man said. “It was a lot more chill before that.” Another described it as a trust problem with an emotional core. “No one likes pedophiles. The way it’s portrayed, it seems like there’s trying to be some sort of coverup.”.

Posobiec, too, said Trump’s lack of transparency cost him. “Just rip the Band-Aid off. Throw all the files out there,” he said, warning that stonewalling can block the very connection Trump’s UFC night was designed to celebrate.

“It becomes a block between that relationship he’s always had with the average people. ‘We thought you were on our side. Release everything.’”

None of this, the young men stressed in their own ways, makes them Democrats. Most came for the fight more than for the president himself. But their support for Trump is clearly softer than it was last election. and the difference—what they’re saying out loud—clusters around the same three pressures: the economy. the country’s role in conflict. and the anger of unfinished transparency.

And even with a night built for connection, the message carried through the crowd anyway. The support may not be switching sides overnight. But the words young men chose—about gas tanks, about paying for wars, about files not released—suggest something that can’t be shrugged off as mere noise.

It felt like a shift in temperature rather than a single dramatic break. If it holds, it could shape more than just the next set of campaigns. At least for the men waiting in line under the lights on the South Lawn, the promise they thought they were buying in 2024 now feels harder to justify.

Gen Z bros Trump approval UFC White House young men gas prices foreign aid to Israel Iran Epstein files political trust

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