couple-run micro-marketing – After moving to Lisbon and losing their jobs within days of each other, Cody and his wife launched a micro-marketing agency together—and stayed married through the turbulence. Ten months of record revenue later, they say the work is still reshaping their lives
In April 2025, Cody and his wife were still living out of suitcases in Lisbon. Their first weeks in the city came with a different kind of uncertainty: they had both been let go from their previous jobs within days of each other, and the timing left them no room to slow down.
They chose entrepreneurship anyway—starting a micro-marketing agency together. betting on a division of labor they believed would make them an “unstoppable CMO/COO team.” She would bring nearly 15 years of experience in content and brand development and strategy. Cody would handle project management and manage the business’s finances.
But the marriage that had always felt like a safe harbor for work frustrations met a new test once the company had no payroll to fall back on. The strain surfaced quickly. At one point. she was furiously scribbling in her notebook about a client meeting and asked Cody. “Do you think we should get a work divorce?”.
Cody flushed and looked up. “Honey, we literally just got the LLC paperwork filed with the IRS. We can’t quit now.”
Lisbon micro-marketing agency entrepreneurs LLC paperwork IRS record revenue fractional CMO Portugal business couple-run business project management content strategy
Divorce over a client meeting?? wild.
Okay but like… micro-marketing sounds scammy to me. They probably got lucky with the revenue after losing jobs. Also Lisbon is expensive.
Work divorce is crazy but honestly I get it. If you’re both stressed and no payroll coming in, then it’s just yelling in different fonts. She was like “get a work divorce” and he’s like “can’t quit” bc of the IRS?? I feel like the IRS doesn’t care if you’re fighting lol.
Record revenue in 10 months sounds like they were doing well way before the unemployment part, not gonna lie. Also “CMO/COO team” sounds like something startups say right before they change the business name again. Didn’t they say they were in suitcases in Lisbon… like that’s a whole influencer move? Idk, maybe it worked out, but it feels too neat for “turbulence.”