ESPN debuted a new “We’re Going” Super Bowl LXI spot that turns major ESPN personalities—including Joe Buck, Troy Aikman, Lisa Salters, Pat and Peyton Manning, and others—into Toy Story-style action figures traveling from Bristol, Connecticut to Los Angeles. T
Woody and Buzz, meet Pat and Peyton.
In a crossover only The Walt Disney Co. could pull off, ESPN on Wednesday debuted a new spot in its Super Bowl LXI “We’re Going” campaign, turning many of the sports behemoth’s stars into Toy Story characters.
The spot sees ESPN talent like Super Bowl commentators Joe Buck. Troy Aikman and Lisa Salters. as well as Pat McAfee. Adam Schefter. Peyton and Eli Manning. Randy Moss and Jason Kelce turned into action figures in the mold of Toy Story. coming to life to travel from ESPN headquarters in Bristol. Connecticut to Los Angeles for Super Bowl LXI.
In a box truck they also happen to bump into a pair of familiar faces that will be starring in this summer’s Toy Story 5…
Watch:
The spot, dubbed “Toy Story 5.5,” is of course connected to the upcoming Pixar sequel, a textbook example of Disney synergy at play.
It is also part of ESPN’s “We’re Going” campaign. in its Year of the Super Bowl push. leading up to Super Bowl LXI in L.A. next year. The company is going all-out in the push with extensive marketing and programming meant to drive interest and engagement in the brand’s first ever Super Bowl (ABC has had the game before).
ESPN Super Bowl LXI We're Going campaign Toy Story 5.5 Toy Story 5 Woody Buzz action figures Disney synergy Joe Buck Troy Aikman Lisa Salters Pat McAfee Adam Schefter Peyton Manning Eli Manning Randy Moss Jason Kelce Super Bowl LXI in Los Angeles Bristol Connecticut
Toy Story 5.5?? ESPN really just doing crossovers now lol.
Wait so they turned Joe Buck and Troy Aikman into toys and shipped them to LA? Sounds kinda cool but also like… too much Disney.
Is this the one where they say “We’re Going” but it’s not actually for the Super Bowl, it’s just promotion for Toy Story 5? I mean ESPN doesn’t need to borrow Pixar every year.
I saw the headline and thought it was like a real toy story situation (like people in the stands acting out). Also why are the Mannings and Kelce in the same box truck?? seems random. But hey, I guess it gets clicks.