Ellis Brooklyn launches travel-ready GMA beauty picks

Ellis Brooklyn, founded in 2015 in Williamsburg, Brooklyn, is leaning into “everyday belonging” with a set of fragrance picks that include full-size and travel-size eaux de parfum, plus the SAND Hair and Body Fragrance Mist. The brand positions its scents as p
A good perfume doesn’t just sit on a shelf—it travels with you. And in a beauty lineup built for busy days, Ellis Brooklyn is showing up with scents designed to feel like a familiar place you can carry in your bag.
The brand. founded in 2015 in Williamsburg. Brooklyn. builds its fragrance philosophy around “belonging. ” with modern scents that elevate recognizable fragrance notes. It also makes specific promises about what goes into the bottles: all fragrances are paraben-free and phthalates-free. PETA-certified cruelty-free. vegan. eco-friendly. and described as “utterly luxurious.”.
The current lineup offers both full-size and travel-size eaux de parfum across five fragrances. MYTH is pitched as the “airy beauty of jasmine petals and tiger orchid. ” paired with “sexy. undeniable warmth” from liquid musks and white cedarwood. DEAR SKY is presented as a modern fruity floral with honeydew melon, strawberry leaf, white peony, and galbanum. FLORIST leans into a bouquet-style profile—tuberose petals with Italian bergamot. golden gardenia. honeysuckle and jasmine—described as lingering “like a flower-tinted spring breeze.”.
APPLE LOVE moves into a more playfully vivid. scent-as-moment idea: “juicy. photorealistic apple” that transitions into a city-chic. ultra-smooth blend of Peach Skin. Muguet. Plum Blossom. Sugar Cane and Vanilla. SWEET rounds it out with “addictive” notes of juicy pear, cozy ambrette, playful marshmallow, and “luxe underpinnings” of natural orris.
There’s also a separate option for hair and body: SAND Hair and Body Fragrance Mist, described as “captivating and lingering,” meant to feel warm and inviting.
For shoppers, the buying details are straightforward. Shipping is $4.99, or free with orders over $40—an easier sell when the whole point is to keep the scent close, whether you’re commuting, traveling, or just trying to make an ordinary day feel a little more transported.
Ellis Brooklyn GMA beauty fragrance eau de parfum travel size perfume MYTH DEAR SKY FLORIST APPLE LOVE SWEET SAND Hair and Body Fragrance Mist paraben-free phthalates-free cruelty-free vegan eco-friendly